Final Paper Instructions: Please pick an airline of your choice to research and apply
concepts learned throughout the semester in airline management. For example, I
choose Delta Airlines.
It is essential to include the Covid-19 pandemic topic in your final paper due to the
impact it has had on the aviation world. This virus has changed and will continue to
change how management conducts business going forward for airlines. It will be
necessary for each one of you to come up with ideas that will be realistic for airlines
to operate safely, cost effectively, and gain customer’s trust to travel the world again.
This is not an easy task as many of us in the aviation field are experiencing over an
80% reduction in flights, leaves of absences, possible lay-offs, reduction in work
hours, sickness amongst the work force and customers, capital spending suspending,
and cash running out for each airline by the billions each month that passes.
There is a total of 11 chapters in the textbook, and I would like for each student to use
any concepts you have learned this semester and apply it to your airline. For
example, I have learned several concepts this semester in airline management.
First, I want to know who my customers are, and provide marketing techniques
to reach each one such as complete surveys for frequent flyer miles. Second, the
PESTE analysis really stood out for me this semester, and I will discuss this in
further detail in relation to Delta Airlines later in my paper. The Covid-19 virus
has changed the way my airline will operate going forward on many levels.
Third, Porter’s Five Forces. Fourth, the product life cycle. Fifth, pricing and
revenue management. Last, branding and how important it is for an airline to
appeal to a customer through their brand.
Please follow the outline below for your final paper:
Title page- (first page).
Introduction- Please introduce the airline of your choice. Do not go into detail
regarding board of directors and people, but a general overview of the airline
from where it started and where it stands today (second page).
Content-Use each concept you have learned to develop your paragraphs and
pages throughout the paper (third, fourth, fifth, and sixth pages).
Conclusion- Please use your own ideas and thoughts as an airline manager
what you would do for the airline of your choice to survive in the future
References- Please provide at least 5 references (no more than 10 years old) for
the airline you chose to write about (eight page).
Your final paper should be no less than eight pages.
Please remember you can choose any topics that really stood out for you this semester
in learning about airline management. When I discuss about applying the concept to
the airline of your choice you will really have to think about the airline and how they
do business today. For example, Branding was such an important concept I
learned in airline management. Wanting to get people to see your airline as a
brand verses just another company is not an easy task, but I think Delta Airlines
is starting to achieve the success of being a brand in the United States. Delta
Airlines advertises and markets themselves around the world through different
sponsorships, volunteer work, and participation in great causes around the
world. They are the sponsors for the NY Knicks at Madison Square Garden
where they reach millions of people. Delta airlines has associated themselves with
Habitat for Humanity, which is volunteer work for building homes around the
world. Delta fights human trafficking around the world by providing online
training for all their employees to be able to identify what human trafficking
could look like while you are working. Recently, Delta airline employees slept out
on the streets to show their support in the Covenant House which is an
organization that help homeless runway teens.
The above is to give everyone a sample of how you would discuss what you have
learned about branding and how