array of business concepts and theories
Throughout the course, you have learned a wide array of business concepts and theories. This assignment is designed to have you demonstrate knowledge of the course material learned in the course applying concepts and theories to a case scenario.
Outcomes Met With This Assignment:
After completing this course, you should be able to:
This project is the second of two projects. You will read a case scenario related to starting a small business. Many of the concepts learned in the course are seen in this project. The project requires you to go beyond mentioning concepts but requires you to apply the concepts.
A requirement of this project is to write a report. In business, a report is formal document that addresses specific information with a clear purpose and to a particular audience. Information is presented in a clearly structured format that uses headings to help a reader easily read, follow and locate information. This report does not have recommendations as it is informational only.
The expectation is that you provide a robust use of the course readings and research to support ideas, reasoning and conclusions. This means that you will present an idea and then use the research and the course readings to explain what you presented. Stringing one sentence after another using the course readings or research does not meet the requirement and does not demonstrate critical thinking. Critical thinking is demonstrated when the “why and how” and the “who and what” are thoroughly explained.
NOTE: All submitted work is to be your original work and only yours. You may not use any work from another student, the Internet or an online clearinghouse. You are expected to understand the Academic Dishonesty and Plagiarism Policy, and know that it is your responsibility to learn about instructor and general academic expectations with regard to proper citation of sources as specified in the APA Publication Manual, 6th Ed. (Students are held accountable for in-text citations and an associated reference list only).
Read the following case scenario:
Susan Smart and her husband Max love to bake. They also love to travel. After a recent trip to Egypt the couple returned to their home anxious to try to duplicate the two desserts they had found, Umm Alli and Qatayef. Umm Alli is a phyllo pastry layered with milk, double cream, and nuts (sometimes, raisins or dates are added). The dessert is baked in a large pan. When done, the dessert can be cut into bars much like brownies. Qatayef, on the other hand, is like Pierogis. They are crescent shaped dough pockets stuffed with double cream, nuts or custard and baked. The treats are very popular in Egypt and frequently sold by street vendors. They are often accompanied by coffee. Drinking coffee is a favorite Egyptian past time and social activity, one that has become popular in America as well.
Susan and Max live in Athens, Georgia. As college professors at University of Georgia, the couple feels handicapped by having to travel in the summer when travel is most expensive for Americans. Also, the couple’s teaching contracts obligate them to teach at least two summer classes. They are eligible to take one year off every seven years for sabbatical leave. In addition, the couple must show evidence of scholarly work at the end of each year (i.e. book, community clinic service, journal, documentary, etc.). The couple has often thought that they would love to start a small business so that they could have more flexible travel plans. “Truthfully,” Susan says, “we would be truly happy if we had the money and the time to travel.”
The last trip abroad gave them a great idea – Why not start a mobile coffee café that sells Egyptian coffee and desserts? They could get a small food truck and set up tables and chairs outside the truck bringing them inside at the end of the day. Susan and Max could move the truck around the city working the hours they wanted and build a broad customer base between the college and downtown businesses. They believe that this concept is a great new twist on a café.
The couple loves the café idea and have decided to consider moving forward by researching the commercial viability of the business. They start by consulting other small business owners in the area and made an appointment with the local Small Business Association (SBA) and SCORE, a non-profit associated that helps small businesses get started. The couple wants to gather the critical data needed to determine how best to prepare for opening “Egyptian Delights”. Susan and Max uncovered the following facts and articles in researching their business opportunity.