“Mobile Technology Solutions in Business Communications,” according to Badzińsk,
discusses the hypothetical framework regarding the contemporary channels of business
communication. The article also discusses the logic of mobile communications as well as the
related characteristic devices. A significant concern was paid to the multidimensionality of
the media merging and the mobile technology development. Therefore, Badzińska mainly
focused on characterising the designated paraphernalia and multimedia applications primarily
to for the co-creation content and carry out a necessary collaborating dialogue with loyal
consumers using mobile expertise. Also, the article offers an empirical example of how best
mobile technologies can be applied in the business communication process. Ideologically, the
application of the technique has it made it easy to typify the core of mobile technologies as
well as to exemplify the premeditated phenomenon in the commercial field. In the research
results, the noteworthy effects of the mobile technologies are confirmed on the social
networks, communication techniques as well as the customers' behaviours.
According to Kim and Kumar in their article, business-to-business firms devote vast
resources in direct marketing close relationships with the clients. However, restricted
understanding exists calling for the efficiency of direct marketing communications which
diverges by the value propositions. Communication is regarded as one of the essential
elements that can predict the future of a particular company. Therefore, to put into practise an
effective communication technique that caters to the customers' partialities, it is
recommended that companies should be in a position to critically understand how its
customers carry out an evaluation of the organizational marketing communication. Ideally,
this is one of the factors that can affect the customers buying behaviours. From the authors
perspective, if a company solves this, then it will be in a great opportunity to if not only
maintain its customers’ it will also get more thus the company improving its profit profile.
Therefore, communication is termed according to Kim and Kumar an essential too in a
Badzińska, Ewa. "Mobile Technology Solutions in Business Communications–New Tools in
Practical Implementation." Handel Wewnętrzny 367.2 (2017): 5-16.
Kim, Kihyun Hannah, and V. Kumar. "The relative influence of economic and relational
direct marketing communications on buying behavior in business-to-business
markets." Journal of Marketing Research 55.1 (2018): 48-68.