Sea Life Rentals located in Crystal River, United States is a new kayak rental and tour guide company in its formative stages. This company is being established to take advantage of a specific gap in the local kayak rental market and tour guide market. We believe that this gap exists in high quality, reasonably priced canoe and kayak rentals in one of the most populous cities in the United States, indicating that a new entrant rental company could be expected to gain a significant portion of the current kayak rental and tour guide market.
Our aim is to provide safe, reliable and fun kayak rental and tour services to water enthusiasts in United States. United States is an international hub for tourism, finance, commerce, sports, industry, technology, telecommunications, and transportation. We plan to develop a brand that speaks volume and to let our clients know who we are over the airwaves and in print. We plan to kick off our message using media houses as well as hosting parties for certain rental association decision makers and the media.
We also plan a pre-opening marketing budget of $96,000. Note that as we profit, we will spend about 3% of our gross revenue on advertisement and marketing. We will also distribute survey cards to assess what we are doing right and identify what we are doing wrong. We strongly believe that the use of well-designed kayaks that target new markets in the city, and aggressive media exposure will allow us to grow over the next five years into a major player in the region.
Our goal is to establish a reputation of quality, fun and safety that will make us the leader in the Kayak rental market. Although there are risks associated with starting a new venture, we believe that the success of our project hinges on the strength of acceptance of our new canoes and kayaks. After year one, we expect a lot of competition as new kayak rental and tour guide businesses band together against us.
State Park Aqua Sports will provide kayak rental and tour guide services throughout Crystal River and other neighboring cities. We will provide different shapes of kayaks and tour guides for water enthusiasts who want to spend time at sea or in any of the water bodies in Crystal River. Our services will range from hourly rentals to 7 days max rentals. We plan to install GPS trackers in all our canoes and kayaks for the safety of our boats and our clients. To make us different from other companies that operate here, we at State Park Aqua Sports plan to aggressively advertise our services and strive to provide the best service.
To achieve this, we plan to present surveys to our customers after every hire and we will evaluate our services at our weekly meetings to expand what we are doing right, and correct what we are doing wrong. Each night, our canoes and kayaks will be cleaned and serviced; before renting begins, we will inspect ourselves to make sure that we are presentable to our customers.
State Park Aqua Sports competes in the Kayaks rental and tour guide industry. Success factors are improved customer satisfaction, comfortable Kayaks and amazing tour guides. With the rapid growth of Kayaks rentals, people are more likely to get their favourite services at State Park Aqua Sports.
In the U.S. outdoor and adventure retail is a $20+ billion a year industry, and paddle sports like kayaking and canoeing command a sizeable piece of the marketplace. Nearly 18 million Americans participate in kayaking and/or canoeing annually.
For many paddle sports enthusiasts, boat rentals are the only way to get out on the water. With good quality canoes and kayaks running more than $1k each, it’s difficult to outfit an entire family with their own craft. So instead, families and occasional paddlers lease kayaks and canoes from paddle sports centers on an hourly, half-day, daily or weekend basis.
The kayaking and tour guide industry continues to grow and develop a process that began many years ago. Annually, many companies are added to the touring and adventure, creating continuous competition amongst themselves since all can be easily reached for services. As a result, there is a need for well-done planned tours. State Park Aqua Sports will provide canoe and kayak rental services throughout Crystal River and other neighboring cities. We will provide different shapes and kinds of canoes and kayaks for water enthusiasts who want to spend time at sea or in any of the water bodies in Crystal River.
The overall objective of marketing activities is to ensure the companies manage to reach as many customers as possible. The company’s points of differentiation will be a well-trained and knowledgeable staff providing tour guide services to satisfy the needs of our target clients fully. State Park Aqua Sports intends to use content marketing, SEO, social media marketing, paid brand via search, paid social, display, affiliate programs to market itself.
Competitive Advantage: At State Park Aqua Sports, customer service is the foundation for customer success. Our competitive edge lies in the extensive experience in the world of tours and travel. We translate those skills and expertise into offering exemplary tour guide services to our Kayak rental clients.
The business is operated and managed by (Name of manager). A highly experienced professional with a demonstrated history of success in the motorized kayaks, kayak rentals and tours and travel industries. Tours and travel guides provides clients with desired information and guidelines during adventures, a key factor in the success of any tours and travel business. The company looks forward to revamping its business activities, increase its target clients, and consequently generate more revenue.
Our objective at State Park Aqua Sports is to provide safe, professional, reasonably priced rental services to our customers. Our plan is to fill a niche in the Crystal River kayaks rental market that is unmet at this time. We will operate and maintain the best fleet of canoes and kayaks and we will never reduce on safety or customer service. This will be done purposely to transform efficiency, customer satisfaction, company growth, and development as well as improve on their performance, among other benefits. This will, in return, maximize profits and allowing expansion of the business in the future. Our target clients will be individuals in and out of Crystal River and all other individuals and groups in United States.
The business will run under the management of State Park Aqua Sports because of the following:
The business is called State Park Aqua Sports
State Park Aqua Sports will be located at Crystal River, Preserve State Park.
The business will operate under the following address
State Park Aqua Sports
The business management has extensive knowledge and experience in the world kayaking, tours and travel.
A lot of individuals enjoy being on the water, but most of them do not have the boat or means. But a canoe and kayak rental business can provide these individuals with canoes and kayaks to take out on nearby waterways. It provides them with the opportunity to take canoes out for as little as an hour or as long as a day or more.
When customers come in, business owners need to check the equipment then put it away and make sure the customers enjoyed their time. Know that when not sending customers out or welcoming them back, business owners usually spend their time taking reservations, performing clerical work, and repairing damaged canoes and kayaks.
Canoe and Kayak Rental businesses near cities often service customers who like being on the water but don’t own their own boats. These canoe and kayak rental businesses usually offer shorter rentals, such as half-day and full-day rentals. While rental businesses in remote areas often offer longer rentals, including week-long rentals, and cater to canoeing and kayaking enthusiasts who are taking trips down rivers or across lakes.
This business solves the above problem by providing kayaks, paddle boards and tour guides to clients around Crystal River area and the cities surrounding Crystal River as it is one of the best low-investment rental businesses.
Business rules and regulations
State Park Aqua Sports uses these rules
State Park Aqua Sports falls under tours and travel companies in the hospitality industry, which is rapidly growing due to the need to increase adventurous platforms and improve customer experience through better service delivery.
Future of the industry
With the growing popularity of indoor and outdoor adventure sports, enthusiasts are able to participate in the sport although staying far away from relevant water bodies. Improved balance & coordination, provision of endurance training, and strength build-up are key benefits of kayaking that are driving its popularity.
In this modern age, rising awareness about fitness & health has been rapidly surging among the public, encouraging them to take part in water sports such as kayaking and rafting. Industry experts believe that as these activities act as effective cardiovascular workout, numerous individuals across the globe are beginning to take active interest in the sport.
Growth is being driven primarily by the availability of more clients, increasing customer satisfaction, growing their customer networks, and expanding customer reach through referrals and advertising. This is achieved through increased demand for kayaks rental and tours guide. Due to the increasing competition in the industry, most clients need to understand their guides better. By introducing, tours guides services, our clients experience increased confidence and better customer satisfaction.
The research carried on the area justify the suitability of the city for the intended type of the business. This is due to the following reasons;
The critical success factors in the industry are:
Location: Clients can easily distinguish the rental and tours companies from other as one at the heart of Crystal River (United States).
Service factors: One of the primary drivers of excellent service that offers excellent tours guides and affordable rates for kayaks.
Price: Price is a critical factor that clients consider in ascertaining the overall value of an offering. Understanding what the customer is being asked to forego in exchange for what they get, is the key to our ability to deliver superior value.
Annual sales and market sales
The following steps will be taken to estimate annual sale of our services and rental business.
Step 1: Determine the number of annual clients the business will have.
State Park Aqua Sports target is 10% Crystal River adventurous clients within 12 months of operation.
Step 2: Based on the 10% of clients, what will State Park Aqua annual sale be?
We are projecting 10% growth at the end of 2020 especially during holidays, followed by a 10% growth after that. The company will generate income in the following way:
Service revenues: Evidence provided earlier states that clients in need of kayaks rental and tour guide spend around $25 TO $35 per boat for 2 to 4 hours.
For its first year, State Park Aqua Sports projects it will obtain its 10% of its clients in the following order:
|Month||Number of clients(%) in Crystal River||Monthly expenditure($)||Annual Projected Income ($0000)|
Marketing is developing consciousness of an excellent or provider that already exists inside the marketplace or is hoped to be put inside the market soon that the client may be made privy to it. Marketing creates a right away drift of the product from the entrepreneur to clients to reap commercial enterprise objectives and targeting areas.
According to our research, sports variety stores and modern trade channels offer popular brands of kayak, which has made them attractive shopping destinations. These sales channels enable a closer evaluation of the products, meanwhile providing the required intelligence and support to customers.
Report has it that the presence of expert customer service personnel has further propelled popularity of these sales channels in the global kayak market. Sports variety stores and modern trade are set to account for the largest revenue shares of the market during the forecast period. We also found out that pervasiveness in high demand for recreational kayak will remain intact in the upcoming years.
Recreational kayak will continue to be sought-after among various products available in the market, as these are suitable for paddlers with all abilities in the light of their characteristics such as ease of paddling & comfort, stability, and user-friendly design. According to statistics, the global kayak market is relatively more competitive across established western markets.
Growing competition along with technological upgrades that have been and are being made in kayaks is likely to have a positive influence on market expansion. In a bid to acquire a competitive advantage, distinguishing product & service offerings is now a must for prominent players in the market. Although new market entrants are focusing on product innovation, established players are competing against one another in terms of brand, quality, and cost.
Marketing areas will be selected according to the availability of clients. For example, since this company operates on rent of kayaks and tours guide, the targeted market should be the availability of clients and other groups that might be interested in our services. This will lay the basis for our marketing initiative.
These are clients who are on retreats or interested in our activities such as sports activities services.
These are the sole individuals that require our services.
Some essential competition takes 60% of the significant kayaks market proportion and are located in United States and mostly offer their kayaks tour services and rental-related services at relatively costly rates.
To ensure a healthy competition, State Park Aqua Sports will use the following strategies:
Research suggests that competitors take 45% of share in the total market area in Crystal River. State Park Aqua Sports looks forward to changing these figures and occupies 35% in a year with a target market share up to 50% countrywide and above 75% market share in Crystal River. This can be executed through the right advertising blend, which includes;
This could be done with the intention of retaining and enhancing market share, assembly opposition, maximizing income, reaching targets return on investment, and for survival. Our target markets at State Park Aqua Sports are water enthusiasts who want a unique experience at a reasonable price. These will include people who live and come to the city for the day, leisure travelers, honeymooners, budget-conscious travelers, business travelers, families, students and seniors.
Our most important customers will be the people who visit Crystal River for sightseeing, rest and relaxation, on their honeymoon or are here for a convention or other special interest. We plan to develop special pricing to encourage tourists to patronize our services. Because we support our service people, we will offer discounts to active duty and retired military personnel during Memorial Day and Veteran’s Day holidays.
Our competitive advantages at State Park Aqua Sports are the intelligent, progressive, and aggressive marketing that identifies our company as a different kind of player, with a higher level of professionalism and operational standard. We at State Park Aqua Sports plan to concentrate on safety, with highly trained, dedicated, and professional personnel, caring for our customers and their needs.
We have also set up a system that will help us conduct careful market research, and discover new untapped markets in the city that may be of interest to our customers. We also plan to make use of information technology to reduce staffing and other operational cost; expand our potential market base; readily capture sales opportunities; and enhance customer convenience and satisfaction.
This can be done purposely to create consciousness to the target clients countrywide. It will include:
This can be achieved through creation of online resources that portray the kind of services that we offer and publishing them across online platforms where there are potential clients and convincing them that our kayaks services are only the great in phrases of quality, rate, and choice.
This will involve the sharing of services through different social media platforms to reach more clients. For example, through Facebook Pages, Twitter and WhatsApp showing kayak and tour guide services.
State Park Aqua Sports will contribute to sponsoring related social events to market our brand and thus increase customer reach for our kayak guide and rental business.
It will also provide;
Five guiding principles support our vision:
General Advisory Board
Primary Role: To provide merchandising advice for services management to maximize sales.
Primary Role: To provide advice on product and service selection and to help shape kayaks market approach towards the tours and kayaks market industry.
Primary Role: To provide advice on P.R. marketing campaigns and growing the customer base.
State Park Aqua Sports wants everyone to play a pivotal role in customer experience. We intend to remain as customer-centric as possible to hasten the decision-making process and to react promptly to demand and environmental changes.
State Park Aqua Sports operating model and procedures for the company:
General Approach to Operations
One of the biggest challenges in operating a kayaks business is to ensure excellent service delievery that have a high turnover rate. Therefore, both backstage (behind the scenes) and front stage (what the clients see and experience) operational issues are critical.
Back Stage (Behind the Scenes Operations Activities)
Front stage (What the Clients See and Experience)
Training will familiarize the personnel with the process and give them all of the important skills like communique, public relations, and hands-on abilities to have the know-how of excellent service delivery and enhance teamwork. It may even allow them to:
The managers and highly experienced marketers for the kayaks and tours business will do this training within business premises. The employees will also be allowed to attend seminars for more skills outside the business premises.
This will be done to identify the right and qualified workforce from the kayaks market. It will be done in different ways, like:
This process is also aimed at improving the productivity of the business.
Tour guides and any other employee in the company who work hard towards the success of the company shall be rewarded. An end of year party shall be held on the premises.
Licenses will give authority to operate within the United States.
The business will use the following bi-laws during its operations:
High power kayak stations to ensure comfort and highly reliable kayaks and paddle boards for our clients.
The business shall use the following remunerations:
All employees will enjoy flexible working hours and conducive work environment.
The salaries shall vary with one’s position and responsibilities, as illustrated in the departmental compensations.
The employee shall enjoy the following incentives in the business as a way of motivating them.
The business source of finance will be from:
The business has a capacity to hire enough tour guides and marketers to meet increasing demand. They will provide excellent customer service delivery, accounting, and marketing services. They also have the following skill
The business operates in Crystal River, United States.
State Park Aqua Sports shall use production techniques to market its services. We plan to reach our customers through traditional marketing communication methods. We noted from our rigorous analysis that our target market customers, and tourists in general, are internet savvy, so before traveling to Crystal River, a lot of them tend to make online reservations or purchases via that medium.
Also the Internet tends to serve as an effective means of communication and distribution of information about our services. We plan on giving our clients brochures and other literature that they may share with their family and friends, but we will also look at cable television, radio and other inexpensive media to get our message out. We believe that marketing effort at kayaks rentals will employ a mix of vehicles to convey our message.
The commercial enterprise shall comply with the criteria as proven beneath
Adam White (2004) An Introduction to Kayaks Market – Energizing your Company’s potential.
Kotler, P., & Keller, K. L. Marketing Management. New Jersey: Pearson Prentice Hall.
Montreal, V. d. (2014). Profil des districts electoraux de l’arrondissement Cote-Des-
Neiges-Notre-Dame-De-Graces. Montreal: Statistiques Ville de Montreal.
Todd Kelsey. (2017). Coast Tourism and E-Commerce: Gumroad
Vroom, V (1964) Work and Motivation, Wiley, New York
STATE PARK AQUA SPORTS
OPENING TIME: 8.00 am
CLOSING TIME: 6.00 pm