CASE STUDY REFLECTION ON CARNIVAL CRUISE LINES

The introduction of the oral presentation was excellently done using the theme colors of the Carnival cruise line, which identifies with the brand at the first glance .The summary of the business, was well presented highlighting the most crucial information: the background and location of the company, its capacity in terms of ships, marketing strategies and human resources. This gives the reader a clear in-depth understanding of the company. By indicating the number of ships owned by the company and that it holds 21.1 per cent of the worldwide market share, it proves that the presenters did an in depth research of the company. Furthermore, it helps the readers to obtain a clear mental image of the size of the company as a multinational firm. The comprehensive analysis of the company analysis focusing on the external and internal environments, corporate culture, marketing strategies and competitive analysis gives extensive information of the company. The presenters used the appropriate tonal variation, voice projection and gestures to ensure that their presentation achieved the objectives.

The case study is extensively done, the presenters having extensively analyzed the business environment. The sequence, flow of ideas and inter-linkages of concepts is well presented showing a coherent understanding of the topic by the presenters. Having outlined the strategic management process, the political, technological, competition and economic contexts, it aids us to understand the challenges, opportunities and threats facing the company and its future prospects. The presenters have done enough internal and external analysis highlighting the most important and significant aspects of the business model and the management strategy and process. These help to explain the current position of Carnival as a global business leader in the ship cruise industry. Furthermore, by giving recommendations and possible strategies to be implemented in the future, the presenters amplify their skills and understanding of the role of management in a firm. In conclusion, this is an analysis that is clear, thorough, easy to understand and ultimately comprehensive, a job well done.