communication medium

When deciding which medium to use to communicate, the authors of your textbook remind you that .

A) new isn’t always better
B) analog is better than digital

C) you should always go digital

D) the medium is the message

E) everyone is on the Internet

78) Most crises are .

A) unavoidable
B) time consuming
C) predictable

D) expensive E) disastrous

79) Which of the following statements is/are true?

A) In both shuttle disasters, NASA suffered from what investigators called “go fever.”
B) NASA won public praise for its handling of the Columbia accident.
C) NASA learned to communicate better during crises after the Challenger accident.
D) All of the above.
E) None of the above.

80) The crisis management team meets in the .

A) emergency operations center
B) place where the crisis is occurring
C) central command post
D) media information center
E) executive suite

81) During the 2006 Sago mine disaster, .

A) the mining company president acknowledged that he made a mistake
B) the mining company initially received praise for its crisis communications
C) the mining did not have a crisis communications plan
D) A and B

E) B and C

82) Exxon Corporation CEO Lawrence G. Rawl .

A) won praise for his handling of the Alaskan oil spill in
March 1989
B) rushed to the scene of the Alaskan oil spill in March 1989
C) waited a week before publicly commenting on the Alaskan oil spill in March 1989
D) A and C
E) All of the above.

83) An indication that public relations is influencing consumer- focused marketing is .

A) the dividing of publics into smaller publics
B) the decline in the use of IMC
C) the emphasis on two-way communication
D) A and B

E) A and C

84) Traditional tactics in marketing public relations include

A) billboards
B) advertising
C) blogs and interactive web sites
D) All of the above.
E) None of the above.

85) An information-bearing experience that a customer or prospect has with a product, service, or the market that relates to that product or service is known as a .

A) sale
B) double jeopardy
C) pitch
D) contact
E) message

86) Humor columnist Dave Barry’s comments on North Dakota and South Dakota illustrate how .
A) advertising can be more powerful than public relations in an IMC campaign
B) the concept of place can send marketing messages to consumers
C) consumers cannot distinguish between closely related products
D) names can send marketing messages to consumers
E) consumers will not travel far to acquire desired products

87) Umbro was surprised when it discovered that its new running show was named after .

A) a variety of aardvark
B) a mythical sexual predator
C) a body part
D) the poison gas used in Nazi concentration camps
E) the devil

88) Nemawashi refers to .

A) the Chinese social hierarchy
B) a Japanese consensus-building process
C) the Spanish tradition of taking a mid-afternoon nap
D) a Wisconsin-based insurance company
E) the Japanese tradition of exchanging gifts

89) The first step in the cross-cultural communications process is
.
A) testing
B) awareness
C) advocacy
D) commitment
E) diversity

90) According to Hofstede’s cultural dimensions, measures how well a society tolerates ambiguity.

A) long-term orientation
B) uncertainty avoidance
C) masculinity versus femininity
D) power distance
E) individualism versus collectivism

91) Cross-cultural communication works best when .

A) employees are required to do it
B) an entire organization commits to it
C) federal government guidelines are followed
D) all of the above
E) none of the above

92) When a characteristic or quality is assigned to all members of a particular group, this is known as .

A) acculturation

B) coorientation

C) assimilation
D) discombobulation
E) stereotyping

93) Expression associated with the normal conduct of a democracy is known as speech.

A) democratic

B) republican

C) free
D) absolute
E) political

94) The Freedom of Information Act .

A) provides for free expression
B) provides access to most federal government records
C) applies only to politicians
D) requires practitioners to tell the truth
E) opens most federal government meetings

95) Which of the following is not a burden of proof in libel?

A) publication
B) damage
C) fault
D) defamation
E) blame

96) Oprah Winfrey was sued by the cattle industry for allegedly violating law.

A) copyright
B) financial disclosure

C) intellectual property

D) food disparagement

E) libel

97) According to your textbook, the most successful efforts at spreading democracy around the world have been those

A) mindful of local traditions and values
B) based in good intentions
C) that strengthened the political process
D) based on embracing the values that made the United States a great nation
E) backed with substantial financial commitment

98) is how the United Nations describes as “the growing interdependence of the world’s people through shrinking space, shrinking time, and disappearing borders?”

A) McLuhanism

B) Globalization

 

C) Socialism
D) Darwinism
E) Populism

99) The effort by companies to be seen as being more environmentally friendly has been called public relations.

A) global
B) eco-PR
C) earth-friendly
D) green
E) environmental

100) According to a gender study on job satisfaction among public relations practitioners, .

A) men and women appear to respect one another
B) women are avoiding men
C) men and women viewed their jobs the same
D) men are avoiding women
E) it is a bad idea to have men and women working together