Competitive Advantage and Globalization
Competitive advantage implies the creation of a system that has a unique advantage over competitors. With the advent of globalization, the competition has become stronger and can be located anywhere in the world. The idea behind competitive advantage is to create customer value in an efficient and sustainable way. One approach to address this issue would be the use of resource-based theories of competitive advantage.
Resources are not simply raw materials but include all the inputs, such as intellectual capital, necessary to produce a good or service. Consider this as you address globalization strategies for Fortune 500 firms in this assignment. Be mindful of constraints, such as transportation costs and cultural barriers, as you complete this assignment.
Review the article “Resource-Based Theories of Competitive Advantage: A Ten-Year Retrospective on the Resource-Based View” by J. B. Barney from the readings for this module.
Based on your analysis of this article and other readings for this module, respond to the following:
Substantiate your response with properly cited examples. Write your initial response in 2 pages. Apply APA standards to citation of sources. arney, J. B. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17(1), 99–120. (ProQuest Document ID: 215258436)
Barney, J. B. (2001). Resource-based theories of competitive advantage: A ten-year retrospective on the resource-based view. Journal of Management, 27(6), 643–650. Retrieved from http://jom.sagepub.com.libproxy.edmc.edu/content/27/6/643.full.pdf+html
|Assignment 2 Grading Criteria|
|Explained with examples how resource-based competitive advantages can influence the globalization strategies of Fortune 500 firms.|
Assignment 2: Discussion—Operational Barriers to Success
Delivering on a value proposition demands constant improvement and innovation as competition changes over time along with evolving customers’ needs and wants. How an organization delivers is not only dependent on its ability to serve the market but also on how well it adapts and overcomes the challenges of its own structure, culture, incentives, and design. However, an organization may face many barriers that hinder its ability to overcome these challenges.
Using the module readings, University online library resources, and the Internet, research operational barriers. Based on your research, respond to the following:
Write your initial response in 2 pages. Apply APA standards to citation of sources.
Gopalakrishnan, S., Kessler, E. H., & Scillitoe, J. L. (2010). Navigating the innovation landscape: Past research, present practice, and future trends. Organization Management Journal, 7(4), 262–277. doi: 10.1057/omj.2010.36 (ProQuest Document ID: 820961459)http://search.proquest.com.libproxy.edmc.edu/docview/820961459?accountid=34899
|Assignment 3 Grading Criteria|
|Made appropriate and valid recommendations to overcome at least three barriers that prevent a company from adopting innovative practices.|