components for evaluating relationships
components for evaluating relationships
Which of the following has/have been identified as among the key components for evaluating relationships?
A) trust
B) communal relationship
C) Q rating
D) A and B
E) all of the above
53) Research that focuses upon measuring the effectiveness of a public relations plan is .
A) client research
B) stakeholder research
C) evaluation research
D) quantitative research
E) problem-opportunity research
54) The creation of the Policy Analysis Market (PAM) .
A) was criticized by many as a dumb idea
B) did not consider the reactions of key stakeholders
C) was based on successful scientific research
D) A and C
E) All of the above.
55) The Brookhaven National Laboratory was careful in how it announced a scientific discovery because .
A) it didn’t want to be accused of trying to manipulate the congressional budget process
B) the target audience probably wouldn’t understand its significance
C) it was concerned about a loss of federal funding
D) A and B
E) A and C
56) The Brookhaven National Laboratory decided to announce a major discovery in nuclear physics .
A) at a news conference
B) at a congressional budget hearing
C) on television
D) at a scientific conference
E) in a news release
57) When someone tells you “We’ve always done things that way,” it is likely that person is following .
A) a logistical plan
B) a standing plan
C) a flexible plan
D) an ad hoc plan
E) a contingency plan
58) Public relations practitioners engage in planning because
A) it helps an organization control its destiny
B) it helps an organization to secure needed resources
C) it keeps actions in line with an organization’s values-based mission
D) A and C
E) all of the above
59) According to the Institute for Public Relations, a good objective .
A) describes a specific public relations action
B) is a general statement of anticipated results
C) specifies only one target audience
D) is inexpensive
E) refers to “ends,” not “means”
60) Generalized statements of the outcomes you hope your plan will achieve are .
A) goals
B) tactics
C) brainstorming
D) objectives
E) building consensus
61) PIPP, POST, and TASC are acronyms associated with .
A) evaluative research
B) team building
C) a planning grid
D) goal setting
E) a situation analysis
62) A good plan is .
A) a win-win proposition
B) realistic
C) values-driven
D) all of the above
E) none of the above
63) A pitch is directed toward .
A) investors
B) voters
C) journalists
D) government regulators
E) customers
64) What’s the best advice for a news conference?
A) Don’t do it if alternatives such as a news release would work as well.
B) Invite only media you know are friendly.
C) Have refreshments for reporters.
D) Have hot coffee on hand.
E) Schedule it when all media can attend.
65) When executing a public relations plan, is/are among the key factors to be considered.
A) communication within the team
B) deadlines
C) quality control
D) All of the above
E) None of the above
66) PACs .
A) are focus groups that test the worthiness of potential survey questions
B) are the same thing as lobbies
C) give money to political candidates
D) are prohibited by the United States Code
E) have little impact on the political process at the federal level
67) When conducting a news conference, it is a good idea to
A) limit the session to one hour
B) begin with a prepared statement
C) rehearse your presenters
D) All of the above
E) None of the above
68) According to the authors of your textbook, the writing process has something in common with .
A) the Agenda Setting Hypothesis B) Uses and Gratifications Theory
C) Maslow’s Hierarchy of Needs
D) survey research
E) the communications grid
69) At which stage of the writing process must one overcome what is known as “the euphoria of creation”?
A) revision
B) evaluation
C) organization
D) research
E) credibility
70) Writing for the web is different from writing for a printed page because .
A) computer users are more sophisticated than traditional print users
B) the Internet provides unlimited space for detail
C) computer screens are harder to read than the printed page
D) A and B
E) A and C
71) A Georgetown University medical professor accused pharmaceutical companies of .
A) misleading advertising of their products
B) encouraging professors to submit favorable ghostwritten journal articles
C) engaging in unethical public relations practices
D) A and C
E) B and C
72) According to a survey cited in your textbook, what percentage of articles in top U.S. medical journals were ghostwritten?
A) 19 percent
B) 46 percent
C) 25 percent
D) 6 percent
E) 11 percent
73) are informal online communities that come together from time-to-time because of common interests.
A) Social media
B) Social networks
C) Utopias
D) Global villages
E) Hypermedia
74) Among the Internet issues that a practitioner should consider is/are .
A) the Internet is a form of passive communication
B) an online generation gap
C) the accuracy of research
D) All of the above.
E) None of the above.
75) The growth of wireless digital communications technology will make it possible for .
A) us to become more mobile, responsive, and cost-effective
B) Western industrialized nations to increase their economic advantage
C) developing nations to catch up with industrialized Western nations
D) A and C
E) B and C
76) A popular collaborative software that allows multiple people to contribute to online content is known as .
A) wiki
B) cybersharing
C) bluetooth
D) wi fi
E) RSS
