consequences of fake news on a brand and advertising
The invention and innovation of social media and digital platforms has raised concern in the amount and spread of fake news in these platforms but are their there are? ways in which this issue can be addressed and protect people from such news. The consequences of fake news on a brand and advertising are jeopardizing that brand and what is being advertised creating that the future of brands with fake news on the way is not good. One of the ways to solve fake news problem is by using the action plan created by the High level Expert group which is based on five pillars that are connected. Another solution is media literacy that is teaching people to be more literate about what they see in the media platforms.
Effect on Brands
Fake news creates controversial news that may contradict the content being advertised by the brand. Fake news usually crosses the ethically boundaries and end up portraying insidious news that was not on the content. Fake news can threaten a renowned capital brand and its equity when such news is associated with that brand thus creating bad reputation with that brand. According to (Pitt, Mills & Ferguson, 2019) advertisements for Girl Scout were entrenched on editorials with Jihadi sex-crimes; American Red Cross was presented along school shooting victims with Nazi symbol comparison. But fake news release on brand advertisement not only affects the moral display of the brand but also the context congruity of the advertisement. Excellent job using specific details and credible evidence!
One of the ways of solving the problem of fake news is media literacy that is teaching people to be more literate about what they see in the media platforms. These lessons are to teach people to detect biased, and analyze information they view in social media platforms, televisions and what they listen on the radios. [Awkward and vague phrasing—Please rewrite for greater clarity.] This is because it is our responsible to seek out the truth and stop the spread of fake news. It is important for one to research the news he or she has seen by looking for ways to spot a fake story or news. (Sutu, 2019) [Add the period after the in-text citation to complete the sentence, not before the in-text citation.] There are also news individuals and organizations that substituted reporting with propaganda, destined to manipulate the political choices of the listeners by creating stories to affect public insights for the advantage of a government or politician. These can be done by checking the website behind the news for instance sites ending with .com.co are not genuine, look for evidence from the writer and whether other reputable sources have published the same story (Zissou, 2019). Can you provide a specific example? Where does this media literacy take place? Are there classes you can take?
Another way is using the action plan created by the High Level Expert Group which is based on five pillars that are connected. The High Level Expert Group was created to advise the European Commission on issues about fake news and misinformation (Dumitrache, 2019). The solution created has five phases and is more of an action plan with the first pillar concerned with enhancing transparency of news in media platforms. The second pillar in the action plan is to promote media literacy, creating tools to counter fake news, supporting an environment where diversity of news can develop and lastly promoting research of ways to fight fake news. What about the rest of the pillars?
In conclusion, Delete empty phrase. The paragraph heading already says, Conclusion. the invention and innovation of social media and digital platforms have raised concern in the amount and spread of fake news in these platforms but are their ways in which this issue can be addressed and protect people from such news. Media literacy that is teaching people to be more literate about what they see in the media platforms. You only mentioned one solution. [Your essay will benefit from a stronger conclusion. A concluding paragraph summarizes the main idea, ties the main points together neatly for the reader, and ends with a sense of finality. Avoid introducing new ideas in the conclusion.]
[You may want to access the Reference and Citation Generator from the Center for Writing Excellence homepage. This easy-to-use online tool will help you create properly formatted reference entries.] Which APA resource did you use? This page should have been corrected after Week Two’s feedback.
Dumitrache, A. (2019). Shades of Fake News: Manifestation, Effects and Ways to Combat False Information. Romanian Journal of Communication and Public Relations vol. 21, no 2 (47) 41-57 ISSN: 1454-8100/ E-ISSN: 2344-5440 The title, volume number, issue number need to be correctly formatted.
Pitt, C. Mills, A. & Ferguson, S. (2019). The Relationship between Fake News and Advertising Brand Management in the Era of Programmatic Advertising and Prolific Falsehood. Journal of Advertising Research. The title needs to be correctly formatted. Volume, issue, and page numbers are missing.
Sutu, Rodica Melinda1 firstname.lastname@example.org 2019 Fake News, from Social Media to Television Case Study of the Romanian Presidential Elections. The author’s name, title needs to be correctly formatted. Volume, issue, and page numbers are missing. Please delete the email address.
Zissou, R. (2019). Fake news invasion: Made-up stories are taking over your news feed. How can you tell what’s fact and protect yourself from fiction? Spotlight. Volume, issue, and page numbers are missing.
Great work, Stephanie. You did a good job supporting your ideas with credible evidence. Your essay is well-organized. You did a great job using the third person point of view. You should continue to work on developing some of your paragraphs and the conclusion. Have you tried reading your essay aloud or have someone read it to you? In addition, please make sure your essay is no more than 750 words.