create a new marketing plan
Please read the instructions carefully I have attached all the activity sheets… I have also attached the example for you how the assignment suppose to look when finished… Please if you are unsure about the assignment please do not sign on doing it please
If you need to change something on the activity sheets 1-9 you are more than welcome to.. Please make sure to read the instruction and look at the examples on how the assignment suppose to look… Thank you
****I would love for this assignment to be done about Toyota ****
Throughout the course, you’ve been working to create a new marketing plan for a company of your choice. In our final week together, you’ll take these worksheets and transform them into a digital marketing plan. You’ll be doing a fair bit of writing this week, but don’t worry, you’ll also be able to copy and paste some of the tables from your worksheets to round out the plan!
The marketing plan will be graded on: the quality of the plan; your understanding of the company, product, or brand; the market and channels being used (strategy); and your level of originality and creativity. A template is provided for you to structure your plan so that you may spend your work time focused on strategizing and subsequently documenting that strategy in the form of a marketing plan.
Individually create and submit a marketing plan following the SOSTAC planning model (discussed below). Format your document as follows: Arial or Calibri font, double-spaced, 1” margins (“Normal margins” in Microsoft Word”), 10-20 pages are required for the main text. Tables and exhibits can be attached as appendices.
A-level projects will also consist of at least one original idea that could become a buzz-worthy component to the campaign.
See the downloads below for the plan template. Also provided is a checklist-style evaluation sheet to make sure you are covering all requirements to earn full credit for this assignment. Two sample plans are also included in the download materials to serve as inspiration.
In addition I have attached a sample outline in which you will see the activities that you did the past couple weeks.
There are seemingly abundant models and frameworks for everything in business. This rings so true today in the world of technology, that the words “model” and “framework” (as well as “platform” and “library” for our programmer colleagues) often elicit annoyed groans and sarcastic eye-rolls. So, for our purposes, we’re not trying to become SOSTAC Certified—which, yes, that’s a real thing—but we are hoping to become aware that such a model exists.
SOSTAC is an acronym for the stages of marketing planning as identified by Paul R. Smith (who goes by PR Smith and runs the PR Smith Marketing Consultancy). The stages should sound rather familiar to you at this point, and I’ll encourage you to conduct further exploration into this topic based upon your interest level in a marketing career. What will be expected in terms of this assignment, however, is that you are clearly following these stages and have all stages represented within your plan.
A project checklist has been included with the assignment downloads this week, but those address the content within your plan. How do you know you’re meeting all requirements for the overall assignment? Use the checklist below.