Data Collection Instrument
The research made use of quantitative technique and primary data, while the online questionnaire would be used for data collection. The quantitative technique was chosen because, being social science research, the research would explore social phenomena, and literature had confirmed the appropriateness of quantitative technique in measuring social phenomena such as perception, attitude, employee behavior, etc. (Collis and Hussey, 2013). The quantitative technique made it possible to easily analyze social phenomena and make statistical inferences.
The questionnaire would be used to collect vital information for the study. It would collect data that would be used to examine the application of Training and development as means to sustainable competitive advantage at Isalu hospital as well as the impact of Training and development on the senior management staff and junior staff. The questionnaire would be divided into two sections. The first section of the questionnaire would focus on participants’ demographic information, which includes sex, age bracket, education level, duration of employment, and the rate of Training in Isalu Hospitals.
The second section would measure variables relating to ‘how training and development had helped the senior management and junior staff to contribute to attaining sustainable competitive advantage in the organization’ as well as how Training and development had affected employee intellectual capability, staff turnover, service or product innovation, brand equity (or value) and quality of service or product. The mean value will be calculated using a 5-point Likert scale whereby Disagree=2, Neutral=3, Strongly Disagree=1, Agree=4, and Strongly Agree=5.
Gathering of information by questionnaires varied in the techniques of contacting the participants in the means of delivery and the manner in which the questionnaire was administered, and these factors could impact on the level of accuracy of the collected data.
These dissimilarities could render it difficult to pick out the impacts of each on the data quality and could mean the difference in the responses obtained. In order to evade this, the questionnaire would be designed in a simple and easily comprehensible manner devoid of bias. The questionnaires would be disseminated at the start of the day’s work, and the respondents asked to drop them in a box near the receptionist desk after completing it. This was to ensure that the researcher did not know the order in which questionnaires were dropped. The box containing the questionnaire would be collected later during the lunch break. Every participant would be issued with the same questionnaire to fill with no intrusion from the researcher so as to avoid the ‘Hawthorne effect,’ i.e., an alteration in participants’ behavior because they know that they are being monitored.
Reasons for Data Collection Method Used