The Problem: The Case of the Educational Weekend You are preparing to introduce a new product on the market during a time when everyone is nervous about the economic future of the country and health care expenses. Because of the economic skittishness, people are unlikely to try a new product. Thus, you need to figure out how to create demand with the public and woo the leaders in the sports medicine field to give your new product a try. You have a request for a $30,000 increase in your budget to the CEO to meet the need. Accounting is also being very conservative and doesn’t want to raise your budget until they feel more secure about the projected sales. One of the investors in your company has a ranch in Idaho. This investor has offered to let you use the ranch, all expenses paid, and bring some of the potential customers and purchasing agents to the ranch for a skiing vacation and the chance to learn about your new product. While the weekend will be billed as a “thank-you for our valued customers”, you hope that you can generate enough good will to get more sales. This offer would be the equivalent of a $30,000 infusion into your marketing budget. Although other materials could be used, the primary reference material is: Baird, C.A. (2012). Everyday Ethics: Making Wise Choices in a Complex World. 2nd Ed. Denver, CO. Ethics Game Press.
Now respond to the following questions:
PART 1 : for this part of the Assignment, you are being asked to Be Attentive and describe the context for the problem. In addition to identifying the ethical actor—the person making the decision—you’ll be asked to identify the stakeholders to the problem as well as any assumptions you are making. The facts are brief: feel free to add in information from your own experience. Just make sure that you clearly state the added facts and assumptions in this section of the worksheets.
Be Attentive: Set the Context
1. Ethical Actor – At least 250 characters
The first step is to identify the ethical actor. In a sentence identify the ethical actor for this problem In at least 1,250 Characters respond to number 2 & 3 below
2. Stakeholders The next step is to identify the stakeholders. List the other stakeholders for this problem.
3. Assumptions In two or three bullet points, identify any assumptions you are making about the problem. …………………………………………………………………………………………………………………
PART 2 : for this part of the Assignment, you are asked to Be Intelligent and determine the core ethical issue to be resolved and the values in tension. Be Intelligent: Identify the Issue and the Values in Tension
1. Issue In one sentence, identify the issue for this problem.
2. Values in Tension In three or four bullet points, identify the values in tension. …………………………………………………………………………………………………………………………….
PART 3: for this part of the Assignment, you are asked to Be Reasonable and apply the ethical norms or expectations of the Rights/Responsibilities Lens, the school of ethical thought known as Deontology.
● Chapter 7 in the Baird text will walk you through the steps of the simulation, if you get stuck or want background information. The text also contains examples of each worksheet to help you do your analysis. Be Reasonable: Explore the Options
Choose three options to analyze. You will analyze multiple options to help ensure that you choose a reasonable option to implement.
After brainstorming with the leadership team, you have identified five options:
1. Accept the $30,000 valued weekend. Invite your potential clients to the “skiing” weekend and send informational material about the products you are going to pitch with the confirmation of the weekend.
2. Accept the $30,000 valued weekend. Invite your potential clients to the “skiing” weekend and pitch the product when they get there.
3. Reject the notion of an educational weekend and continue traditional sources of marketing.
4. Have the company pay for the weekend at your investor’s ranch. Invite your potential clients to the “skiing” weekend and send informational material about the products you are going to pitch with the confirmation of the weekend.
5. Reject the notion of an educational weekend and hold a trade meeting at a hotel with traditional sources of marketing. In this step, identify your reason for acting — your motive. Explain your reason for implementing these options.
1. Universalizability Now consider whether everyone could adopt this reason for acting without our social structure falling apart. This step invites us to think about universal principles that cross all cultures and communities.
2. Reversibility Next — think about whether you would be willing to have someone use the reasons you just wrote for how they were going to treat you. Explain why you would be willing to accept these reasons.
3. Prior Agreements Next, consider whether you are treating the stakeholders the way they have agreed to be treated List your stakeholders and your agreements and explain why you believe that through these options you are treating them fairly.
4. General Expectations Finally, consider whether these options meet the general expectations in the community. Explain specifically how these options show that you are being responsible. Each point response should be at not less than 3000 characters …………………………………………………………………………………………………………………
PART 4: Be Responsible
1. Choose an Option Select one option to implement within your Division:
a. Accept the $30,000 valued weekend. Invite your potential clients to the “skiing” weekend and send informational material about the products you are going to pitch with the confirmation of the weekend.
b. Accept the $30,000 valued weekend. Invite your potential clients to the “skiing” weekend and pitch the product when they get there.
c. Reject the notion of an educational weekend and continue traditional sources of marketing.
d. Have the company pay for the weekend at your investor’s ranch. Invite your potential clients to the “skiing” weekend and send informational material about the products you are going to pitch with the confirmation of the weekend.
e. Reject the notion of an educational weekend and hold a trade meeting at a hotel with traditional sources of marketing.
2. Explain Your Decision Using the guidelines for how to write a memo, write a memo to be shared with the rest of the leadership team which explains your decision. for this part of the Assignment, you are asked to Be Responsible, where you will choose an option for action and write an Inter-Office Memo.
The first step is to choose your preferred option for action
Now, write an Inter-Office Memo that explains your decision to your colleagues.
As you write the inter-office memo, please consider your audience. The purpose of the memo is to inform your colleagues of your decision and the reasons for your choice. The memo should be between 400-600 words long. Write the memo so that other team members can see the ethical problem, know what your decision was, and understand the ethical rationale for your decision. The memo does not need to be in APA format, nor should it have citations or references. The memo is designed as an inter-office memo to fellow employees to communicate the decision and your rationale.
● Background of the Problem: This statement should contain sufficient detail so that the others on the team know what the problem is but should not contain any confidential information. The statement should also clearly present the values in conflict in the problem.
● Statement of Decision: In a sentence, clearly and concisely state your decision.
● Reasons for the Decision: In the next paragraph, give the reasons for your decision. As this is an ethical analysis, the reader should be able to see which ethical framework or which ethical principles you are using to come to your decision. However, the words you choose should not be technical, such as “this decision is reversible because…” Rather, you might say – “As each of us considers how we would like to be treated in a similar situation…”
● Forward-Looking Conclusion: The final sentences should be a summary which builds relationship with the other team members and your constituents, leaves the door open for further conversation, and tells the reader what the decision means for him or her.