green marketing

Companies emphasizing ________ are developing “green marketing” programs that develop ecologically safer products, recyclable and biodegradable packaging, and more energy-efficient operations.
Select one:
a. pollution prevention
b. product stewardship
c. “beyond greening”
d. new clean technology
e. sustainability vision
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A ________ marketing system is a marketing system that combines successive stages of production and distribution under a single ownership, where channel leadership is established through common ownership.
Select one:
a. contractual vertical
b. corporate vertical
c. administered vertical
d. horizontal
e. direct
Question 94
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________ is the total combined customer lifetime values of all the company’s current and potential customers.
Select one:
a. Share of customer
b. Customer payoff
c. Customer equity
d. Customer cardinality
e. Customer perceived value
Question 95
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Which of the following is true of the territorial sales force structure?
Select one:
a. Travel expenses are relatively smaller than product sales force structure.
b. It is usually adopted if a company has numerous and complex products requiring technically skilled salespersons.
c. Sales force specializes along different product lines in this sales force structure.
d. Sales force is organized along customer or industry lines in this sales force structure.
e. It handles the needs of individual large customers, rather than regular customers.
Question 96
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Which of the following examples represents a product sales force structure?
Select one:
a. Venson’s produces frozen dinners at its factory in Ohio and sells them across the country through a network of sales representatives organized into regional and territorial tiers.
b. AmWeb produces an expensive brand of herbal cosmetics called “Green You” that are sold in select boutiques and parlors by selling teams assigned to serve small groups of these key customers.
c. Verra Designers operates from its landmark store in uptown New York and customers from world over come to this store to buy original merchandise at steep prices.
d. Cartlon Computers sells its highly specialized computers through special teams which have received training in the configuration, uses, and USPs of a single model of its computers.
e. Nutters, producers of cookies and other bakery products, markets its products throughout the country through a network of area and regional sales officers.
Question 97
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Consumers usually perceive higher-priced products as ________.
Select one:
a. not within reach of most people
b. having higher quality
c. having high profit margins
d. popular brands
e. being in the introductory stage of the product life cycle
Question 98
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Ad man Rosser Reeves believed that firms should develop a USP for each brand and stick to it. What does USP stand for?
Select one:
a. unique selling product
b. unique services practice
c. unique sales pitch
d. unique selling proposition
e. universal strategic practice
Question 99
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Which of the following is true of the Uruguay Round of the WTO?
Select one:
a. The Uruguay Round promoted short-term global trade growth.
b. The Uruguay Round further reduced the world’s remaining merchandise tariffs by 50 percent.
c. The Uruguay Round did not protect intellectual property.
d. The Uruguay Round toughened the international protection of copyrights and patents.
e. The Uruguay Round began in late 2001 and concluded in 2005.
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Eric Dylan is the marketing director of a charity that raises funds to help provide educational services to children and families in developing countries. Eric targets a selective market of individuals who have recently donated to international charities by sending them a letter with the proposed plan for charity and instructions for those who are interested to participate. Eric uses ________ in this scenario.
Select one:
a. direct-mail marketing
b. mass marketing
c. telephone marketing
d. direct-response television marketing
e. kiosk marketing