Growth is being driven primarily by the availability of customers, increasing satisfaction and efficient service delivery. This is achieved through customer referrals and demand. Due to the increasing competition in the clothing industry, most designers need to understand their customers better. By introducing, consulting services and carefully listening to our customers before offering our designs and advice on the choice to make, our customers will experience increased better service delivery.
The research carried on the area justify the suitability of online shopping for the intended clothing and designing business. This is due to the following reasons;
The critical success factors in the industry are:
Location: Customers can easily distinguish Unstylish from other designing companies online.
Service factors: One of the primary drivers of excellent service that offers online services at customers’ convenience.
Customer remote support: Our customers enjoy 24/7 customer support to help them do their online search and help in issues they may come across.
Price: Price is a critical factor that customers consider in ascertaining the overall value of a product. Understanding what the customer is being asked to forego in exchange for what they get, is the key to our ability to deliver superior value.
Annual sales and market sales
The following steps will be taken to estimate annual sales.
Step 1: Determine the number of annual customers’ Unstylish will have.
Unstylish target is 9% in local and internationally within 12 months of operation.
Step 2: Based on the 9% of customers, what will Unstylish annual sale be?
We are projecting 9% growth at the end of 2020, followed by a 15 % growth after that.
Marketing our service-oriented business requires establishing a reputation for expertise and excellence. It starts with our known contacts who are in positions to recommend us and make referrals to us, and continues with long-term efforts to develop recognition among other professionals within the clothing and designing service fields.
We will develop and maintain a database of our contacts in the field Josean Colon is already well-known to other designers, in our market area, and will work to maintain those relationships throughout our start-up process. Unstylish will create social media handles like Facebook, Twitter, Instagram and WhatsApp to market our products on these platforms reaching out to a large variety of clients including friends and family who are potential referral sources. Our communications will be professional, as will our marketing tools such as social media, face to face meetings and local markets.
Marketing areas will be selected according to the availability of customers. For example, since Unstylish operates on clothing service delivery, the targeted market should be the availability of customers locally and internationally. This will lay the basis for our marketing initiative.
Some essential competition from the likes of Zara, Talentless, Fashion Nova and Moschino takes 60% of the significant clothing and designing service providers’ online and surrounding local environments and mostly offer their services at relatively costly rates.
To ensure a healthy competition, Unstylish will use the following strategies: