Freelance copywriters are in demand. If you’re an expert wordsmith with a talent for selling, this may be the ideal opportunity to earn solid money and have flexible working hours.
If you’ve always admired to work from home or perhaps supplement your current income, then read on…
Freelance copywriters are hired to be the ‘voice’ of a brand or product. Emphasis is placed on creating compelling content that will engage, educate and persuade readers.
Ultimately it depends on what category you’re comfortable with – whether it’s writing about one specific area (travel, fashion, finance, etc.) or all-encompassing topics (travel, fashion, finance).
☞ Article writing. Whether it’s a guest post for an existing blog or a specialist article, you’ll create content that requires research and robust keyword targeting. This is ideal if you’re looking to target a niche audience. However, some of the more popular services include:
☞ Press releases. These are short, sharp articles that announce some new information about your brand or organization. They’re often distributed through extensive media networks to increase awareness and drive traffic straight to your website(s).
☞ Blogging. This is also known as ‘outreach marketing.’ It involves writing for an existing blog so that you can post links to your own site. Alternatively, you’ll create a new blog or website which acts as a dedicated marketing tool
☞ Ebook/White Paper creation. This is content specifically designed to offer readers value and perspective through education. It’s often used as part of long-term campaigns and provides additional details to complement a product or service.
Jobs are advertised through specialist websites (e.g., www.elance.com) and freelance marketplaces, which allow businesses to promote their vacancies and freelancers an opportunity to bid for the work.
Some websites to try include:
Alternatively, you can approach an agency directly to register your interest – they’ll be able to help match your skill set with suitable vacancies. To do this, find a list of agencies in your local area and send them an email containing a brief outline of your experience and outlining some of your successes.
To excel in this niche, you’ll need to be a results-driven wordsmith with impeccable communication skills. You should have the ability to think creatively and strategically when it comes to writing persuasive content that converts.
Suppose you’re lucky enough to be asked for a face-to-face meeting or telephone interview. In that case, this will undoubtedly help your cause as you’ll need to demonstrate these essential skills further – don’t forget to take along plenty of examples of your previous work! Be prepared to complete a barrage of tests, including writing samples and personality profiles, to demonstrate your suitability for the role.
This will depend on the job that you’re applying for and the amount of competition there is for it. However, in general, rates start from around £100 per 1,000 words (or $150-$250). This may be higher if it’s a highly competitive role, as you’ll be competing with other industry professionals for the job.
To succeed in the competitive industry, you will need:
Excellent research skills;
A solid understanding of SEO;
The ability to write copy for both print and digital;
A strong portfolio
If you’re looking to get started as a freelance copywriter, here is where to begin…
☞ Join a professional organization. Copy blogger content marketing tool and download the ‘ copywriter starter kit. ‘ It includes some excellent resources, including a list of copywriting jobs websites and an application form for Copyblogger’s exclusive membership program, ‘Writer’s Circle. You’ll also secure a free subscription to the magazine ‘Blog War.’
☞ Read. One of the best ways to learn about copywriting is by reading carefully chosen and well-written samples from some of the world’s most successful copywriters. You may even find inspiration for your own unique style! Here are ten classic books you should check out:
☞ ‘Writer’s Market’ by Robert Lee Brewer. This book provides comprehensive information on all the print and digital markets, including submission guidelines and market rates. As well as listing over 5,000 publications that accept freelance copywriting work (and detailing what kind of articles they’re looking for), it also includes a helpful Writer’s Block Buster coaching section.
☞ ‘Secrets of a Freelance Writer’ by Robert Bly. This book contains tips, advice, and strategies on succeeding as a freelance writer, including how to make the most of your time and bill more profitably.
☞ ‘The New Rules of Marketing And PR’ by David Meerman Scott. If you’re looking to be successful in the world of marketing and PR, this book is a must-read. It gives readers an insight into how companies can gain strategic competitive advantages through content, viral distribution, and communities.
☞ ‘Content Rules by Ann Handley. This book is all about creating content that your customers love. Handley offers advice on everything from creating a process for content creation to how to feature user-generated content.
☞ ‘Content Inc.’ by Joe Pulizzi. If you’re growing your business, this book is essential reading for anyone looking to understand the importance of great content and how it can be used to build a community.
☞ ‘The Tipping Point by Malcolm Gladwell. This book will offer you an in-depth look at how ideas and information spread. It’s relevant for marketers, but the principles it covers are also invaluable for copywriters.
☞ ‘Epic Content Marketing’ by Joe Pulizzi and Robert Rose. This book has many practical tips, advice, and case studies for content marketers who want to create ‘epic’ content that resonates with their audience.
☞ ‘Website Optimizer’: Using data to design better websites by Bryan Eisenberg & Marie Pouget. This book will provide you with a strong understanding of using data and optimization techniques to increase your conversions.
☞ ‘The Zen of Social Media Marketing by Shama Kabani. This book will teach you how to master the new rules of social media to grow your business through content marketing. If you’re serious about copywriting, it’s well worth checking out.
Get in touch with your local university and find out if they’ve got any courses on copywriting or marketing that you can attend for free. If not, you may be able to take advantage of a few online resources.