A paragraph is the most critical part of writing. The introduction part may be interesting, but readers will abandon and quit reading the entire piece if you mess up within the sections. And in this new era of the internet, where most writings are published online, you’re likely to get a high bounce rate.
Bounce rate is the percentage of time readers take while viewing online content. If readers visit your website and leave immediately, that means the bounce rate will be high. High bounce rates show that your work isn’t interesting, and that is what Google applies to rank websites and blogs.
The main cause for bounce rate may be your paragraphs. Maybe they are longer than expected, tedious, and contain vocabularies that readers don’t easily understand. As a result, the same content that got you an A+ in high school may be deleted or thrown in the trash by editors.
Writing paragraphs is a little bit tricky. But that doesn’t mean you can’t make it to become an excellent writer. You can become a better writer who gets massive attention from readers. Paragraphs differ from medium to medium. Every genre or industry has different styles of writing paragraphs.
Writing paragraphs for blogs is different from doing it with copywriting, writing a book, and many others. As a writer, you need to examine the styles you like and keep improving on the same. You can’t be a great author, but you can be the best copywriter. You can become the best blogger, scriptwriter, and many more.
But keep reminding yourself that how you write class essays for professors has a big difference from writing paragraphs for freelance gigs.
How Digital Evolution Change Paragraph Writing
The invention of online writing and publishing changed the way people consume content.
When you are online, you get disrupted with pop-up notifications, celebrity gossip from blogs, ads, and social media messages.
Everything available online is competing for your attention. As a result, the evolved and exposed copywriters had to adapt to online writing styles to capture good attention from readers.
The bounce-back experience forced them to transition from longer sentences and paragraphs to shorter ones. The transition phrases and words came to reality and of significance. Writers realized that the need to write engaging content and short paragraphs. People love engaging in activities that don’t take much of their time.
Most people are online, but they sacrifice little time to scan and decide if they will read the whole content or ignore them. However, as a writer, you may still apply many tricks to survive and remain relevant in the digital era.
So, here are the key ideas you need to put into consideration and have a long-lasting writing career without digital disruptions. Let’s go!
When writing for Digital Media, a Shorter Sentence is Paramount
Online users have their attention divided into different things. As a writer, it is your role and responsibility to ensure you move their attention from point A to B, which is your content. If they were not sure about reading your content, try to present them their problems and attach a brief of the solution you have in your content.
Assume someone was looking for the best ways to beat writer’s burnt outs, and they land on your blog talking about “major impacts of writer’s burnouts.” Write short sentences mentioning how your blog will help them besides the fact that we’re looking for something else.
With online writing, you meet different readers, looking for different types of content and solutions.
Writers should arm themselves with all sorts of solutions readers are looking for online. But always remember that short paragraphs are essential for every online content. If you write long paragraphs, readers will even get bored before they read the whole range. So, to maintain excellent relationships with readers, try and make your paragraphs short and engaging.
Rhythm is What Move Readers to the Next Paragraph
The way you present your topics is what will make readers click on the next paragraph. Create the attraction magnitude in each section. Make readers believe that the subsequent paragraph is intriguing more than what is already on their plate.
You can ask questions directly to the reader or introduce a case study for the next paragraph. Develop the anxiety through the mind of the readers. Hook them by mentioning what they are currently going through and how your content is going to be a help to them.
Rhythm in writing is a bit challenging. But it’s something that comes naturally; no college will teach you rhythm in writing. There are no rigid rules in writing; you only need to tell a story with your normal voice. Write the same way you would be telling a story to your friends.
You will automatically understand and master your voice which you nurture to be your rhythm in writing.
However, you don’t need to write the same sized paragraphs in a row; your readers will get bored. Again, it doesn’t matter whether your sentences are shorter or longer; you need to master other writing styles.
Focus on the Topic and Emphasize on the Message
Please don’t divert away from the topic; readers will stop when they realize you are talking about something else. The title of your content should be your road map while writing. You may include other stories within your content as a way of engaging your readers of which exciting. But should avoid overdoing it.
Tell a short story and then link it to the primary topic as fast as possible; this will help ensure readers’ attention is maintained at all times. Play around the main issue, provide all necessary details that a reader should know. If the content was about “6 ways to save money,” ensure you touch on all the six tips. It will help you build trust with your readers.
Remember, the goal of every content is to educate, inspire, tell a story, and for businesses, the central purpose may be to drive traffic and convert sales. So, stick to your writing goals and ensure you serve your readers with the purpose promised in the title.