Retailers have devised many lucrative ways to lure people into buying their goods. According to Husnain et al (2019), impulse buying is an act of acquisition of a good in a retail store that was not intended or required. Impulse buying of goods have great amounts of impacts to our methods of buying. Several factors make people engage in impulse purchase of products; mostly candy containers are placed at the sale points in stores to give the customers an impulse of purchasing them. In this research, therefore, I am going to explore and record how the corona virus has affected the behavior of customers purchasing candy. Generally, normal life purchase patterns have received a lot of shifting as a result of the corona virus. Shopping priorities have now shifted to serious stuff needed for human survival.
From Akyuz (2018) point of argument, purchases of candy in the supermarket most often are as a result of how the supermarket present them at checkout points. A mother might consider buying her kid candy when she sees them, and serious fatalities can be as a result of developing and getting addicted to impulse buying. Financial problems might result from buying unnecessary expensive goods, which may lead to too much spending. Every person should be responsible and be able to control their purchasing habits (Akyuz, 2018). People should devise ways to enable them to keep their focus on their intended good of purchase.
Candy is the most sought-after product that is a result of impulse buying; this is as a result of the tactics employed by retailers of placing candy at their store checkout sales points. Large stickers placed on shopping halls often change the attracts a shopper who will end up buying without a plan, promotions by cutting prices by half often lures one to purchase an unintended product with a mindset of saving money (Sangalang, Siochi & Plaza, 2017). Several other factors often have an effect on shoppers influencing their urge to purchase without making a plan. Some include exaggerated internal store environments, the window displaying of products that attractive to customers, highlights of the products most sorted for by customers in the supermarkets, higher levels of income, use of credit cards to pay for shopping and unexpected lower prices in supermarkets.
The coronavirus pandemic has brought several changes to the world, shopping habits in the around the world have consequently changed as an impulse of the pandemic. Most people have been going to supermarkets to shop for food and other supplies that they believe may help them as they fight the pandemic. Behaviors of purchases have been altered, and supermarkets have recorded the highest sales within a short period. Economic conditions, personal preference, family and group influence, government advice, marketing campaigns, and purchasing power are among the key factors that have influenced purchases of products.
The governments’ directive to people to ensure they have sufficient and the right amount of products to maintain a clean, disinfected environment is affecting the purchasing traditions of many people. People opt to buy what the government or friends refer to them that may help reduce the probability of contracting the disease than spend the money on candy. Almost everyone has the ability to afford candy at a store, but preference and choice are what have kept them from purchasing it (Pawan & Kumar, 2018). At this time of the pandemic, people have compared the amounts of money they could have spent on candy and what comparable safety or precautionary measure they could afford with the same money to prevent the disease. Most campaigns have been done regarding the sales and purchase of safety and precautionary products in the country that have changed many people, whoever preferred the goods now sold.
The corona virus has stormed the world without room for preparations; this has unexpectedly altered the ways of living and the economic conditions of the country. In these tough times, most members tend to spend what they have on prioritized goods that are important to their survival through the epidemic. This has brought sideline to the purchase of candy, which is a leisure consumable and not necessary for humans’ survival. Also, most people prefer to have food and basic day to day needs at their homes rather than candy. It is the current disease prevalence that has elevated the urgency of protecting our bodies and avoid unnecessary ingestion of candy that doesn’t help strengthen the body’s ability to fight the disease.
Customers in supermarkets often get attracted to goods they have not planned on buying without considering the effects of purchasing them. Candies in supermarkets are purchased without consideration of the harm it will cause to the consumers. Other than candies, generally, the purchase of other expensive products could result in financial strains by the customers. Among the factors influencing shopping, credit card shopping has been seen to affect shoppers into purchases of goods they haven’t planned for. Higher earning people have large amounts of money that allows them to diversify their shopping habits and often engage in impulse buying because they have the money to spend.
The availability of a product most soughed for by consumers in a certain supermarket will most probably make the consumer buy the product without thinking about it. Supermarkets always put up large visual presentations that will attract customers to fast buying. Around the world, a marketing trend has been observed utilizing window displays to expose the taste of products offered, which often attracts customers who had no intention of purchasing the item. Environments in stores and supermarkets could be attractive as a marketing strategy to stimulate consumer’s attitudes through wordings and set up. Supermarkets tend to present to consumers with shopping experiences of rich quality that influence unnecessary purchases of goods due to the quality of service offered in the supermarkets (Pawan & Kumar, 2018). Impulse purchases are normally decided upon by customers at a glance of the desired product or when presented to as an offer at the supermarkets. Most buyers decide to take an unnecessary purchase home immediately they see or even touch or try the product without even thinking if it’s appropriate.
People’s preference for shopping often changes from time to time during their age. Several external factors may be key influences on their change in the purchase. Currently, most people can’t spend on candy while having a risk of their lives. The impulse buying nature by people to get unplanned products has been reduced by the Corona virus that has hit on people soliciting fears of moving around freely and even shopping. It is therefore noted that most people have experienced impulse shopping as a result of the influence of different factors. Most people make decisions to buy goods easily and fast when available to them.
Akyuz, A. (2018). Determinant Factors Influencing Impulse Buying Behavior of Turkish Customers in Supermarket Setting. International Journal of Research in Business and Social Science (2147-4478), 7(1), 1-10.
Husnain, M., Rehman, B., Syed, F., & Akhtar, M. W. (2019). Personal and in-store factors influencing impulse buying behavior among generation Y consumers of small cities. Business Perspectives and Research, 7(1), 92-107.
Pawan, P., & Kumar, G. (2018). A review on the factors influencing e-impulse buying behavior with reference to online apparel products. South Asian Journal of Marketing & Management Research, 8(9), 10-18.
Sangalang, R. A., Siochi, J., & Plaza, M. (2017). Factors influencing consumers’ impulse buying behavior in the fifth district of Cavite. In DLSU Research Congress (pp. 1-6).