kayaks business plan
Sea Life Rentals located in Crystal River, United States is a new kayak rental and tour guide company in its formative stages. This company is being established to take advantage of a specific gap in the local kayak rental market and tour guide market. We believe that this gap exists in high quality, reasonably priced canoe and kayak rentals in one of the most populous cities in the United States, indicating that a new entrant rental company could be expected to gain a significant portion of the current kayak rental and tour guide market.
Our aim is to provide safe, reliable and fun kayak rental and tour services to water enthusiasts in United States. United States is an international hub for tourism, finance, commerce, sports, industry, technology, telecommunications, and transportation. We plan to develop a brand that speaks volume and to let our clients know who we are over the airwaves and in print. We plan to kick off our message using media houses as well as hosting parties for certain rental association decision makers and the media.
We also plan a pre-opening marketing budget of $96,000. Note that as we profit, we will spend about 3% of our gross revenue on advertisement and marketing. We will also distribute survey cards to assess what we are doing right and identify what we are doing wrong. We strongly believe that the use of well-designed kayaks that target new markets in the city, and aggressive media exposure will allow us to grow over the next five years into a major player in the region.
Our goal is to establish a reputation of quality, fun and safety that will make us the leader in the Kayak rental market. Although there are risks associated with starting a new venture, we believe that the success of our project hinges on the strength of acceptance of our new canoes and kayaks. After year one, we expect a lot of competition as new kayak rental and tour guide businesses band together against us.
State Park Aqua Sports will provide kayak rental and tour guide services throughout Crystal River and other neighboring cities. We will provide different shapes of kayaks and tour guides for water enthusiasts who want to spend time at sea or in any of the water bodies in Crystal River. Our services will range from hourly rentals to 7 days max rentals. We plan to install GPS trackers in all our canoes and kayaks for the safety of our boats and our clients. To make us different from other companies that operate here, we at State Park Aqua Sports plan to aggressively advertise our services and strive to provide the best service.
To achieve this, we plan to present surveys to our customers after every hire and we will evaluate our services at our weekly meetings to expand what we are doing right, and correct what we are doing wrong. Each night, our canoes and kayaks will be cleaned and serviced; before renting begins, we will inspect ourselves to make sure that we are presentable to our customers.
State Park Aqua Sports competes in the Kayaks rental and tour guide industry. Success factors are improved customer satisfaction, comfortable Kayaks and amazing tour guides. With the rapid growth of Kayaks rentals, people are more likely to get their favourite services at State Park Aqua Sports.
In the U.S. outdoor and adventure retail is a $20+ billion a year industry, and paddle sports like kayaking and canoeing command a sizeable piece of the marketplace. Nearly 18 million Americans participate in kayaking and/or canoeing annually.
For many paddle sports enthusiasts, boat rentals are the only way to get out on the water. With good quality canoes and kayaks running more than $1k each, it’s difficult to outfit an entire family with their own craft. So instead, families and occasional paddlers lease kayaks and canoes from paddle sports centers on an hourly, half-day, daily or weekend basis.