“Impulse buying occurs when the person experiences a sudden urge that they cannot resist to
purchase a product. Often decision-making occurs while the shopper is in the purchasing
environment, retailers pay a lot of attention to the amount of information in their stores, to the way
it is presented and to many other factors that can trigger impulsive purchase.”
I will need a literature review and secondary research on the following topics:
• What is impulsive buying?
• Identify the factors that influence impulse buying (Secondary Research)
• When does the purchasing decision happen?
The research question that I will conduct trough primary research will be “how the corona virus is
affecting the purchasing behaviour of the customers”- (in the context of purchasing candy at the
Meaning that the secondary research should explain what impulsive buying is, what factors
influences it in general (research from secondary sources)
And what factors influences impulsive buying of candy in the supermarket. This is what I will
build my primary research on, so it is important that both elements are present in the report (general
research regarding impulsive purchasing and impulsive buying in the context of buying candy at the
The report should be written in Times New Roman size 12 the referencing must be done in Harvard.