Using the Powerpoint presentation for inspiration, research a technology, idea or concept that you would like to see implemented in the field of public health, food security, public art, or climate change adaptation to address an issue or problem you have identified. Your goal is to write a short paper in which you try to convince your audience to adopt this new technology, concept or idea . This paper is based on the concept of a policy briefing, though we will be adapting the format to suit our needs.
Audience: your audience should be a person or group of people who have the capacity to implement the technology, idea or concept you are proposing. For example, if you think that a great climate change adaptation idea is to build porous sidewalks and alleys as they have in Chicago and other cities, then you would address your paper to city council. If you think that Camosun College should have more public art, then you would address your paper to Camosun College Administration. So do a bit of research and discover whom to address your paper to.
Tone and Terminology: Make sure that the tone you use in your writing is appropriate. In most cases, your tone should be professional and concise. Avoid jargon that your audience would not know. (And please remember that I need to understand what you are writing). Your goal is to communicate, not to confuse.
Purpose: Your purpose is to persuade your reader to adopt the technology, idea or concept that you are presenting. Make sure to inform your reader what the current issue or problem is, as well as how it will be addressed by adopting the technology, idea or concept you propose. To do this, you will have to research what the current dialogue or conversation on the topic is. A strong persuasive paper will include well used evidence of both the issues at hand and the efficacy of your solution.
Title: use the title to quickly communicate the contents of the paper memorably
Abstract (or Executive Summary): in 3-4 sentences, summarize the key points of your paper. This should include an overview of the problem and the proposed solution in the form of the technology, idea or concept you are writing about.
Context: Provide the reader with some context for why the new technology is needed. Identify and briefly discuss the problem or issue. Use examples to illustrate your point. This is the “They Say” portion of your paper where you can point out problems or issues others have identified. You can use graphs, charts or images to make it easier for your reader to follow your information.
Recommendation: In this section, outline what you are proposing and why it is a good choice. How will it help to solve the problem or issue you are discussing? Are there any possible challenges with this choice? How can you overcome these challenges? Has the technology, idea or concept been adopted elsewhere? How is it being used there? How effective is it in that context? Why will it be effective in the context you propose?
· Clearly indicates what the problem is that the new technology or idea will solve or address. In other words, the paper provides context.
· Provides a detailed overview of the technology or idea that is being presented.
· Indicates how that technology or idea will solve or address the problem presented.
· Indicates why the technology or idea presented is a good choice.
· Uses persuasive language without being overbearing.
· Uses other tools of persuasion such as rhetorical appeals and organization appropriately.
· Shows an understanding of the audience’s needs (word choice, depth of explanation, etc.).
· Uses clear, well constructed sentences.
· Uses words appropriately to create the desired tone.
· Uses language appropriate to the audience (keeping in mind that I also have to understand).
· Uses grammar, punctuation and spelling correctly.
· Is properly formatted according to given instructions.