principles of designing effective slides

Create an 8- to 10-slide presentation, including detailed speaker notes, based on the Week 4 Persuasive Messages Part I assignment. 

Apply the principles of designing effective slides discussed in the textbook as you develop your presentation. 

Include at least one visual to support on your slides, for example, using a line chart to show increasing sales. Include the following in presentation slides:

• • Title
  • Introduction
  • Recommendation
  • Benefits
  • Impact if product or service does not sell as much as expected
  • Conclusion
  • References

• I have uploaded  the assignment that you will need for this presentation
• I also have added some reading material that was used for this assignment
  
• 
  Why Does This Matter?

  Hear Pete Cardon explain why this matters.

  

  bit.ly.com/CardonWhy9

  In many business situations, you hope to persuade others. In internal business communications, you may want your boss, peers, or colleagues to consider or adopt your ideas when their perspectives differ from yours. In external business communications, you will want to persuade your clients, customers, and prospects to use your products and services. Persuasion involves influencing others to see the merits of your ideas and act on your requests, even when they initially resist. In this chapter, we explore strategies for persuading others through writing.

  In some ways, all business messages contain an element of persuasion—that is, you are hoping to influence the way others think, feel, or behave. Many of the concepts in this chapter will enhance your ability to make any kind of request. However, the approaches in this chapter are most applicable to situations in which your audience will initially resist your requests.

  Throughout this chapter, you will see examples of persuasive messages at Better Horizons Credit Union. The chapter case provides the background.

  Chapter Case: Shifting Course at Better Horizons Credit UnionWho’s Involved

  

  © Ingram Publishing

  Haniz Zogby, marketing specialist and loan officer

  • Started working at Better Horizons nearly five years ago. She has worked 20 to 30 hours per week while attending college with a major in finance and a minor in event management.
  • Started as a teller. Within a few years, she was promoted to positions of teller supervisor, loan officer, and marketing specialist.
  • Currently working on marketing initiatives under the direction of Christine Russo.

  

  © BananaStock

  Christine Russo, president and CEO

  • Has worked at Better Horizons for approximately ten years.
  • Currently interested in increasing the number of young members. With declining numbers of young members, she is concerned that the credit union does not have good long-term prospects.

  Situation 1

  Christine Wants to Build Support for New Banking Services That Meet the Needs of Younger Members

  Christine recognized that people under the age of 30 were not joining the credit union. Christine wanted to write a message to board members about adopting marketing strategies and services that appeal to younger members. She planned to follow up by presenting her ideas in person at an upcoming meeting. The board is composed of longtime members who favor what they consider a “personal,” “friendly,” and “homey” credit union environment. They view moves to online marketing and services as breaking their brand of community and personal touch. The majority also oppose adding too many extra financial services, perceiving these services as “slick” and “too similar to banks.”

  Situation 2

  Haniz Is in Charge of Recruiting Participants for a Local Charity Event

  Christine asked Haniz to be in charge of recruiting credit union members to join this year’s Hope Walkathon to support research on breast cancer. Better Horizons has assembled a walkathon team for this prominent community event each year for nearly a decade. Haniz is writing an email to send to all credit union members. The message will be modified slightly to appear as an announcement on the credit union website as well.

  Situation 3

  Haniz Needs to Create a Flyer Explaining the Benefits of Credit Union Membership Compared to Banks

  Haniz is working on a flyer describing the benefits of membership at Better Horizons Credit Union. The flyer will be part of a packet of materials that is distributed to community members who participate in free financial planning and income tax assistance seminars offered by Better Horizons. Haniz is using the message to highlight the benefits of Better Horizons compared to local banks.