Problem Statement; there is a decline in sales and sales revenue in general, which is as a result
of the ever-changing sales techniques in the software industry. The sales and marketing trends
keep on evolving with technological developments. We, therefore, intend to use technology
advancements and social media platforms to help enhance our sales and revenue.
Our main objective is to use online and social media platforms in our marketing. Close to 99% of
software users around the globe use search online to get a more effective and reliable software
firm, services, and products. This is the reason why search appliances optimization, social
networks sales and marketing, and click per pay are the most efficient online sales mechanisms
in selling the firms products.
We are going to improve our sales by; measuring our products and assessing how best they fit in
the market on product and retention authentication. When our product is proven to be effective
the it rises the scale of its acquisition. Authentication will help the firm provide clear channels of
product acquisition, firms goals, and help in information gathering from the customers that will
help in decision making.
Maximize the use of social media and search engines for the firm’s website to enhance the
company’s website visibility in the search engines. The company’s website must then be
properly designed, with a good user interface to attract users on the company’s website and
procure from us. At the same time the firm will discard outdated links and software adverts to
maintain the freshness.
Final Recommended Solution:
Social media is an important marketing platform that will help in achieving maximum sales.
Social media provides the best platform to aid interact with clients, rise our product awareness,
and increase sales in the long run.