Remember, in quantitative research, the emphasis is on measuring social phenomenon because it is assumed that everything can be observed, measured, and quantified. On the other hand, in qualitative research, it is assumed that social phenomenon cannot be easily reduced and broken down into concepts that can be measured and quantified. Instead, there may be different meanings to phenomenon and experiences. Often in qualitative research, researchers use interviews, focus groups and observations to gather data and then report their findings using words and quotations.
Consider how these different methods affect the sampling design and recruitment strategy, and ask yourself how the recruitment of research participants will affect the findings.
For this Assignment, submit a 3-4 page paper. Complete the following: