Which of the following revenue models is most likely followed by companies providing Web 2.0 services?
Question 1 options:
________ is the dynamic social media process of employing users to participate in product design or product redesign.
Question 2 options:
If the content posted on a social networking site represents reasonable criticism of the organization’s products or services, the best response would most likely be to:
Question 3 options:
The primary risk of peer-to-peer support in the context of social media and customer service is:
Question 4 options:
loss of control.
loss of credibility.
lack of privacy.
increase in expenses.
According to Gossieaux and Moran, a(n) ________ is an organization that uses social media to transform its interactions with customers, employees, and partners into mutually satisfying relationships with them and their communities.
Question 5 options:
SM application provider
According to Gossieaux and Moran, which of the following statements is true of defenders-of-belief communities?
Question 6 options:
They are very effective for activities that involve innovation or problem solving.
They seek conformity and want to convince others of the wisdom of their beliefs.
They are open to changing their beliefs when confronted with contrary evidence.
They make ineffective sales and marketing professionals.
Which of the following is true of Web 2.0?
Question 7 options:
Users usually cannot respond directly to Web ads.
One of the principal means that is used to attract viewers is providing low-cost content.
Advertisers can find out who responds to ads but not how strongly.
Most ads on social media generate revenue only when customers click on them.
Enterprise 2.0 workers want applications to enable them to rate tagged content and to use the tags to predict content that will be of interest to them, a process McAfee refers to as:
Question 8 options:
A ________ is an information system that supports the sharing of content among networks of users.
Question 9 options:
database management system (DBMS)
transaction processing system (TPS)
human resource information system (HRIS)
social media information system (SMIS)
________ measures the frequency that someone who clicks on an ad makes a purchase, “Likes” a site, or takes some other action desired by the advertiser.
Question 10 options:
Which of the following is an SM application provider?
Question 11 options:
Which of the following is one of the principal means that companies implementing Web 2.0 are most likely to use to attract viewers?
Question 12 options:
Fixed product value
A characteristic of Web 2.0 is that the value of a Web site increases as the number of users:
Question 13 options:
increases over time.
remains constant over time.
decreases over time.
fluctuates over time.
Most SM applications earn their revenue through:
Question 14 options:
a franchising model.
a licensing model.
Question 15 options:
The SDLC process follows a linear sequence from requirements to design to implementation. Therefore, the SDLC process is also known as the:
Question 16 options:
agile development method.