strategic change management in organizations
The effect of strategic change management in organizations
The concept of strategic change is based on restructuring business or particular marketing plans that is performed so as to attain a particular objective. In the contemporary business world, companies are operating in times when the speed of change is very rapid such that we begin to see the present when it is already disappearing. Change denotes an action or a set of actions having some directions to do something new or to amend something that already exists. In 2013, a special issue by Bashar, H., Hassan, K, and Eyad, A, titled Comparative Study: The Kurt Lewin of Change Management, International Journal of Computer and Information Technology denoted change management as a process of planning, controlling, coordinating, executing, and monitoring changes that affect service delivery in an organization environment. It is clear that there is no organization of a company that can thrive in the modern world without undergoing some particular changes in its processes.
The era of business environment in which we are in presently is such an era with rapid changes due to the effect of globalization, internationalization, increased uncertainty, cutthroat competition, financial crises, digital-based business models and increasing technological advancement. Hence, firms need to respond faster, control costs better, embrace technological changes and be more proactive in its approach to management. Change is necessary for organizational to continue to thrive and meet and exceed the competition of industry competitors. In 2004, a special edition title A strategic approach of organizational dynamic by Burnes, B. pointed out that many companies are sometimes faced with great challenges that force them to change.