In the article “Kid Kustomer’, Eric Schlosser, the author, realizes different tactics manufactures and marketers use to target children. According to the author, it is evident that since the year 1980s, parents used money to spend on their children so as to impress them. This is the major factor that influenced manufactures and to take advantage and started to promote children of specific ages to discover their interest and habits. For instance, the author describes how fast-food companies targeted children to make profits. They applied this by receiving much of the children information from the Internet and kid’s clubs. The author uses an incredible amount of logos to describe the tactics used by manufacturers and marketers. This paper describe the tactics advertisers and marketers use in order to make profits by manipulating children (Schlosser 89).
As described in the article, it is clear that advertising had power over children. For instance, numerous companies aimed their advertisements at children. Some of these companies involved McDonalds, Disney, toymakers, candy makers, and manufactures of cereals. Schlosser believes that the current business world targets children in order to make profits. According to the author, parents with little time with their children used to spend more money on them. Through the media, marketers used tactics to impress children to admire their products. According to the author, this forced most parents to spend on their children so as to make them happy. In the media, marketers advertise their products using animals such as Barney’s or Disney characters to market their products. As a result, through advertisements, most of these companies have attained their objectives by using children to make profits (Schlosser 76).
Schlosser, Eric. Fast Food Nation: The Dark Side of the All-American Meal. Boston: Mariner Books/Houghton Mifflin Harcourt, 2012. Print.