TED style
TED style
“The TED style is effective because it’s consistent with how our brains are wired to receive information.” – Carmine Gallo
According to its website, TED is a nonprofit organization “devoted to spreading ideas, usually in the form of short, powerful talks. TED began in 1984 as a conference where Technology, Entertainment, and Design converged, and today covers almost all topics — from science to business to global issues — in more than 100 languages” (TED, 2016, Our organization (Links to an external site.)Links to an external site.). Since establishing a presence online in 2006, TED Talks are commonly heralded as presentations that resonate; in fact, these online presentations have been viewed more than one billion times.
Instructions
Step One – Find a TED Talk: To analyze a TED presentation, start by finding one that resonates with you. TED.com (Links to an external site.)Links to an external site. allows you to search by topic or by speaker. Watch a few speeches until you find one that grabs your attention within the first 30 seconds and keeps you hooked from start to finish. Any TED or TEDx Talk will work for this assignment. Important Note: Please do not select a “Best of the Web” talk, as these presentations were not delivered on the TED stage.
Step Two – Take Notes: Begin your analysis by taking notes while you watch your chosen TED Talk from start to finish for the first time. What are the strengths of the presentation? What are the weaknesses?Step Three – Develop an Analysis: After completing Steps One and Two, watch your TED Talk a second time. Create a thorough analysis of your chosen presentation by addressing the following five prompts in detail:
- Identify the speaker, the title, and the purpose of the TED Talk.
- Describe the storytelling in the TED Talk. What are the primary stories told? Where are these stories (introduction, body, conclusion)? Do the stories keep the audience engaged?
- How does the TED Talk begin and end? Describe the techniques used to grab the audience’s attention in the introduction and to resonate with the audience in the conclusion.
- Describe the speaker’s use of the following from Chapter 8: examples, statistics, testimony, and oral citations. Is the speech well supported overall? Which of these forms of support works best for the audience?
- On a scale from 1 (lowest) to 5 (highest), rate the TED Talk overall. Describe why you assigned that numerical rating.
Be sure to post your Original Post by the 4th day of the module week.
