The Ethical Dilemma of Paying College Athlete
The Ethical Dilemma of Playing College Athlete
NCAA Company generates a lot of profit from student-athlete activities, and they should consider coming up with a model on how they can compensate them. Enjoying free education is not enough for student-athlete because the profit they bring to the association is enormous compared to the privileges they want from the association. The company should create opportunities in the job market to avoid losing its members to its competitors.
Statement of the Immediate Problem
The National College Athletic Association (NCAA) is a non-profit organization regulating student athletics from colleges and universities. It has entered into a contract with different companies to attract huge revenue amounting to billions of money (Sherman, 2016). The coaches who nurture these young athletes also get millions off payment from this association when their team wins torment. However, the student-athlete is not compensated, which has resulted in a debate on the fairness of paying student-athletes. Some argue that students benefit from free education provided by the NCAA association. Other people find it as a way of exploitative system hiding behind the student exploiting their talents. This paper seeks to answer the ethical dilemma of paying student-athletes.
NCAA has a more immense market value than its competitors, and it is the dominating company in the market. This is because it is not given the same restrictions as professional sports. They are therefore able to get more financial profit. The association has a higher number of participants who come from various universities and colleges. There is no other company that gives it competition because more membership leads to more revenue share and profit. It has guidelines on what universities should have to be part of their organization. This is to be followed to maintain the membership of the company. It has helped to maintain the company’s reputation because there are no cases of misconduct. The association is well organized with many participants, which has made it preserve the monopoly of the market, making their competitors unknown in the market. The association has promoted equality by supporting diversity across religion, sex, and regional variety.
NCAA lose their members to professional leagues. The big athlete teams can sign in members during their early university education, where most of them come from the association. This makes it lose its membership at a very early stage. Due to their strict guidelines, they have eliminated many of their participants due to non-compliance issues. This makes the expelled members lose their talents.
NCAA should consider adding new sports to the association. This is because various games can be incorporated into their association to help grow new talent. They should support the school financially to attract huge membership, Berkowitz (2017). It can be done by investing in school games facilities such as playgrounds and equipment. Keeping student’s athlete longer in the association even after they finish college and university. It can be done by introducing pay for student-athlete. The association should also consider increasing membership from various institutions, which can lead to more revenue.
The association relies on student-athlete, and therefore without student membership, the institution can collapse. The association is also faced with the threat of losing membership to other associations that have developed a payment program for their athlete, Stark (2015).
The ethics problem in NCAA is on the unfair treatment of athletes and denial of an opportunity to make voluntary choices. The goals are not morally problematic. The problem is uncovered on how the money for these goals is being generated. The pictures of this athlete are used to market popular brands, which pay a lot of money to the institutions. NCAA exploits college athletes to generate revenue used to contribute to the growth and overall success as a program and evaluate the athlete’s progress, Halls (2013). There must be equitable treatment of all. College athlete
The NCAA should adopt the ethical value of pay the athlete. NCAA has to ensure that they have applied all relevant decision-making criteria and assess their level of confidence that the decision of paying the athlete met those criteria. Suppose they will not be confident about the decision, they will reexamine the other alternatives. If they find paying athletes troubling them, they should reflect on how to proceed. The athlete should also be allowed to share the profit earned from sales based on their likenesses, such as autographs, memorabilia, and merchandise. This will motivate the athlete to put more effort into his practice and athletics competitions to increase his share.
To prevent future occurrences, coaches need to be honest with prospective athletes about their plans. NCAA should remove all exploitation aspects, provide a fair deal for all actors, have viable alternatives, and give athletes the power to institute change to their status quo. It should be done by educating athletes about the rules that govern them. Athletes commit rules violations unaware because they were not informed about them. In case they violate the laws, they should be penalized for being expelled to prevent future occurrences of the same problem.
Hall, S. (2013, January 24). The NCAA is a parasite, and it always has been. Retrieved from http://www.sbnation.com/college-football/2013/1/24/3908022/ncaa-miami-scandal-investigation
Stark, R. (2015, July 8). Division II begins rollout of the ‘Make It Yours’ logo. Retrieved from http://www.ncaa.org/about/resources/media-center/news/division-ii-begins-rollout-make-it-yours-logo
Sherman, R. (2016, April 12). The NCAA’s new March Madness TV deal will make them a billion dollars a year. Retrieved from http://www.sbnation.com/college-basketball/2016/4/12/11415764/ncaa-tournament-tv-broadcast-rights-money-payout-cbs-turner
Berkowitz, S. (2017, February 3). NCAA to pay $208.7 million settlement over the cost of attendance scholarships. Retrieved from http://www.usatoday.com/story/sports/college/2017/02/03/ncaa-settlement-lawsuit-compensation-athletes-cost-attendance-scholarships/97446676/