Unstylish will be offering men’s and women’s quality clothing (casual, athletic, urban) in the international market. Market research indicates that there is a significant need for quality clothing worldwide and we believe that by employing competent and well-educated staff and providing them with organized and responsive management, we can become the fashion company of choice internationally.
Unstylish will be located all over the world and will provide the services to its customers in urban areas. Unstylish will be offering men’s, women’s and children’s quality clothing in casual, athletic and urban designs as per the customers’ demand.
Unstylish competes in the clothing industry, which highly depends on high expertise by designers on the latest designs, fashion trends and materials. Success factors are improved customer satisfaction, making considerate profits and varied prices to our customers from the latest trends in clothing.
The consumer base for Unstylish will be children and adults who love fashion and are open to new trends in the market. The majority of these customers will be the young generation.
These customers will come from referrals made by friends as wells as our social media handles.
The customer base we are targeting are those in urban areas who are most likely to use social media. These customers are most likely to do their shopping online. Our plan is to reach out to these customers via social media hence advertising our products on our social handles. Also we plan to market our fashion cloth line through face to face meetings and local markets.
Competitive Advantage: The key factor considered by consumers when purchasing clothing is trust in the professional reputation, reliability and quality of services provided by the company. Pricing of our products will influence consumers’ choices, as most customers will purchase our products according to their affordability. Pricing of our products is a more important factor, as these services are paid for as negotiated on a case-by-case basis at best value and lowest price. When pricing our products, we will explain to the client that we estimate the materials we use in making our designs as well as the design itself, rather than bidding low and then exceeding the anticipated total bid price for services.
Consumers of our products usually follow word-of-mouth recommendations, especially when those recommendations come from their friends and family. There are currently six other clothing and design agencies serving the same area, but we are unique in that we plan to offer high quality products at low prices.
The business is operated and managed by Josean Colon. He is a highly experienced professional with a demonstrated history of success in designing clothes and other outfits. Josean has been a fashion and design enthusiast. He is very good with designs. He looks forward to improving our designs and delivering the best quality and unique designs. He will also increase its target customers and consequently generate more profit.
The company will be involved in designing clothes and brand name shoes for men, women and children. This will be done purposely to transform efficiency, customer satisfaction, growth, and development as well as improve on service delivery and performance, among other benefits. Unstylish with its clothing line is designed, at its core, to thrive from determination, enlightenment and fun. This will, in return, improve the world of clothing and designing, maximize profits and allow expansion in the future. Our target customers will be those in urban areas globally.
The business will run under the management of Josean Colonbecause of the following:
The business is called Unstylish.
Unstylish will be located online.
The management has enough experience in the clothing and designing industry and thus will commence as soon as all plans are complete.
Clothing and designing is an essential aspect in the community. Being in the designing field, I realize there is such a need for creativity, skills and new designs because of the young generation and the fact that the world of clothing and designing is changing everyone wants to look fabulous in the new trends.
Unstylish wants to bridge the gap between men’s new trends and old outfits. Lots of customers are afraid/hesitant because they fear they cannot afford new trends of clothing. Some customers don’t understand that they can wear beautiful designs at low prices. Unstylish want to help prevent them from shying away from beautiful designs because they assume they are expensive.
Business rules and regulations
Unstylish uses these rules
Unstylish falls under clothing service providers in the clothing and designing industry, which is rapidly growing due to the changing trends in fashion worldwide through online platforms and improve customer experience through better service delivery.
Future of the industry
With the increased demand for clothing and designing, the clothing provider needs to come up with new and more creative designs hence they should consider the designs that are on demand and plan how they will make them more attractive and capture more customers. The clothing industry seems to grow also because of the need to be efficient and timely delivery of designs at the convenience of the customer.