Have you heard of top writers talking about cold-pitching more often? And you keep wondering how the magics happen and how they keep having a steady flow of clients. Honestly, cold-pitching through social media is not a walk in the park. You have to do all the viable strategies to win clients online.
The first question that you need to ask yourself is:
Remember, the clients you approach online don’t know your personality, writing styles, and how you handle your projects. And so, you need to begin with the first step of making them believe in work and deliverability. Let them feel you are fit even if they never tested your services.
If you approach a group of writers now, most of them will openly tell you that finding freelance writing gigs are frustrating. However, there are various social media platforms out there you can use to promote your writing business. But LinkedIn can provide the perfect social media platform to pitch for high-end clients. LinkedIn is working well for several writers in the freelance industry.
But that doesn’t mean you can just start posting your freelance services everywhere on LinkedIn. Have a plan and strategies of how you’ll market your writing business, the kind of clients to approach, and the category of writing you would like to sell.
First, if you are a serious professional, you should have an active account by now. LinkedIn is a business and career networking platform. Unlike Instagram, Reddit, Twitter, or Facebook: LinkedIn connects people with skills to relevant clients. You will rarely photo half-naked people with a glass of wine in their hands. Am sure you know what I mean.
The high level of professionalism at LinkedIn makes the perfect social media platform for pitching for clients.
No one is playing silly games on LinkedIn or requesting you to watch some funny and irrelevant videos. The audience on LinkedIn may seem smaller than Facebook a million times, but it is the perfect platform that links high-end professionals and business people.
Add Keywords in your profile
Begin by completing your profile details. Add a lot of keywords related to what you do or services. Like App, developers can have the details of the programming language, add your writing skills to your profiles. Mention things like award-winning blogger, freelance writer, copywriter, or even writing mentor. If you are good at ghostwriting services, mention that on your profile as well.
Talk about your achievements within the freelancing niche. If you completed a course, be proud to mention it since it will give you a complete backup when pitching for clients online.
Most publications and companies looking to hire freelance writers approach it by searching keywords that fit the writer’s category. The profiles also reflect your city of residence, and clients looking for writers within your city can easily find you. It will help you reach out to local clients looking for writers.
Most writers don’t believe in finding local clients, but LinkedIn makes the process simpler for writers utilize the local market.
Your profile is what will make you convert viewers into buyers. If you have a mediocre profile, you will keep turning away potential clients. So, step ahead and start setting your profile with the most relevant keywords.
I am sure you always get notifications from LinkedIn about people viewing your profiles. Ideally, few people are concerned to check who they are even though sometimes it is clients trying to do their research. As a freelance writer, don’t take this LinkedIn function for granted. Keep finding who they are and text them back to find out their intentions.
But if you are on the free level of LinkedIn, you won’t be able to see who they are- some information may be hidden unless you are already in connection with each other. However, sometimes LinkedIn may reveal the contact details of people viewing profiles.
If you feel like they can be your prospect, you can drop them a message introducing yourself, your services and mention how you have gotten their contact details. Keep mentioning your achievements when dropping them a message, they may not be hiring, but your achievement may drag them into your services.
Various clients post their jobs on LinkedIn, and it is your responsibility as a writer to check and find what is within your skillset. If the job posting talks about SEO blog writing, ensure you already have samples that reflect your competence and expertise.
If it talks about copywriting, ensure you have examples of your work that touch on key aspects of copywriting. Whether it is about writing email copies, social media content, or Google ad content, ensure you have samples.
Show clients that you are in a position to deliver according to their needs and expectations. LinkedIn is the best platform to hunt for severe clients- clients ready to pay reasonable rates for qualified writers.
Join relevant groups
It is rare to find clients in LinkedIn groups, but you will meet and network with fellow writers from such groups.
Is networking with fellow writers even beneficial in LinkedIn? Yes, when you connect with writers, you learn their writing styles and how they pitch for clients. All of the above will provide you with powerful insights that can boost your freelance writing business.
You will learn about things you do wrong and what to do to improve the viability of your freelance writing career. Networking with people within your niche serves you with the best ideas and skills.
Utilize the connections you already have on your profiles. Keep asking them to keep you posted whenever they will come across jobs that meet your profile. Search for your previous editors on LinkedIn and find out how they are doing. Ask them if they have any writing projects coming up, know if they are willing to work with you again. You can even request them for referrals to potential clients.